Marketing

4 08, 2020

Flawed thinking – which stunts your growth

By |2020-08-04T13:27:42+10:00August 4th, 2020|Marketing, Practical Tips, Sales, Strategy|0 Comments

If I were to ask you who your market was, how specific would you be? Would you say, “potentially everyone”, or could you narrow it right down to specific people experiencing specific [...]

23 07, 2020

What advice would you give your younger business self?

By |2020-07-23T11:00:18+10:00July 23rd, 2020|Marketing, Practical Tips, Strategy|0 Comments

What advice would you give to your 11 year old self?  I’ve been watching a group of successful people do just that. We’ve been in business 20 years, which got [...]

9 07, 2020

Why taking a piecemeal approach is dangerous

By |2020-07-09T10:11:26+10:00July 9th, 2020|Marketing, Practical Tips, Sales, Video, Video Carousel|0 Comments

A big mistake we see is when businesses take a piecemeal, ad-hoc approach to client acquisition.  Which means they struggle to have a steady stream of incoming clients. To consistently [...]

2 06, 2020

How client centric are you? And why does it matter anyway?

By |2020-06-02T13:12:43+10:00June 2nd, 2020|Marketing, Practical Tips, Sales|0 Comments

How client centric are you?  And why does it matter anyway? We’re coming out of lock down, people are starting to look forward.  Businesses are starting to wake up and look to [...]

9 01, 2020

Turn cold prospects into warm ones by….

By |2020-01-09T16:02:06+11:00January 9th, 2020|Marketing, Practical Tips, Sales, Video, Video Carousel|0 Comments

2020 is upon us.  I’m sure you have big plans.  Lots of sales growth.  But it’s one thing to set a sales target, but quite another to have a strategy to achieve [...]

7 01, 2020

Why you must align prospecting, marketing & sales to close more business

By |2020-01-07T11:28:31+11:00January 7th, 2020|Marketing, Practical Tips, Sales|0 Comments

Are you finding it’s getting harder to get in front of the right prospects?  Secure meetings and close deals?  And therefore aren’t growing at the rate you’d like? If so, you’re not [...]

28 08, 2019

Test, tweak & refine – your keys to success

By |2019-08-28T09:05:40+10:00August 28th, 2019|Marketing, Mindset, Practical Tips, Sales, Strategy|0 Comments

Smart business leaders understand two principles summed up in these two sentiments. “No plan survives first contact with the enemy” and “Feedback is the breakfast of champions”. In business much is made [...]

7 05, 2019

The bedrock principle underlying all profitability

By |2019-05-07T10:30:26+10:00May 7th, 2019|Marketing, Practical Tips, Sales, Strategy|0 Comments

Traffic, conversion and economics are the bedrock principles underlying all business profitability. Traffic is the number of prospects you see. Conversion is the percentage of prospects who become clients. Economics is how [...]

16 04, 2019

Do you really know what your clients value about your product?

By |2019-04-16T09:57:29+10:00April 16th, 2019|Marketing, Practical Tips, Strategy|0 Comments

When working with clients we stress that value is in the eye of the beholder. Meaning that what you think is important and what your customer thinks is important are often not [...]

4 04, 2019

How to get more high quality referrals

By |2019-04-04T10:51:09+11:00April 4th, 2019|Marketing, Practical Tips, Sales, Video, Video Carousel|0 Comments

Would you like to get more high quality referrals? When coaching professional consultants looking to expand their reach we get them to do two things. Transcript Would you like to [...]

28 03, 2019

Why getting client feedback is vital

By |2019-03-28T11:49:32+11:00March 28th, 2019|Marketing, Practical Tips, Strategy, Video, Video Carousel|0 Comments

As a business leader when was the last time you asked your clients for feedback on how you’re going?  What they’re happy with?  Unhappy with?  Where you could improve? Be honest.  This [...]

27 03, 2019

Moving from technician to business owner

By |2019-03-20T16:15:24+11:00March 27th, 2019|Marketing, Mindset, Practical Tips, Sales, Strategy|0 Comments

In over 18 years consulting we’ve worked with two broad types of clients.  See which type you fall into. The first are professional consultants who essentially just want to consult.  They’re technicians [...]