Marketing

28 08, 2019

Test, tweak & refine – your keys to success

By |2019-08-28T09:05:40+10:00August 28th, 2019|Marketing, Mindset, Practical Tips, Sales, Strategy|0 Comments

Smart business leaders understand two principles summed up in these two sentiments. “No plan survives first contact with the enemy” and “Feedback is the breakfast of champions”. In business much is made [...]

7 05, 2019

The bedrock principle underlying all profitability

By |2019-05-07T10:30:26+10:00May 7th, 2019|Marketing, Practical Tips, Sales, Strategy|0 Comments

Traffic, conversion and economics are the bedrock principles underlying all business profitability. Traffic is the number of prospects you see. Conversion is the percentage of prospects who become clients. Economics is how [...]

16 04, 2019

Do you really know what your clients value about your product?

By |2019-04-16T09:57:29+10:00April 16th, 2019|Marketing, Practical Tips, Strategy|0 Comments

When working with clients we stress that value is in the eye of the beholder. Meaning that what you think is important and what your customer thinks is important are often not [...]

4 04, 2019

How to get more high quality referrals

By |2019-04-04T10:51:09+11:00April 4th, 2019|Marketing, Practical Tips, Sales, Video, Video Carousel|0 Comments

Would you like to get more high quality referrals? When coaching professional consultants looking to expand their reach we get them to do two things. Transcript Would you like to [...]

28 03, 2019

Why getting client feedback is vital

By |2019-03-28T11:49:32+11:00March 28th, 2019|Marketing, Practical Tips, Strategy, Video, Video Carousel|0 Comments

As a business leader when was the last time you asked your clients for feedback on how you’re going?  What they’re happy with?  Unhappy with?  Where you could improve? Be honest.  This [...]

27 03, 2019

Moving from technician to business owner

By |2019-03-20T16:15:24+11:00March 27th, 2019|Marketing, Mindset, Practical Tips, Sales, Strategy|0 Comments

In over 18 years consulting we’ve worked with two broad types of clients.  See which type you fall into. The first are professional consultants who essentially just want to consult.  They’re technicians [...]

29 10, 2018

How do you respond to “dumb” questions?

By |2018-10-29T12:16:58+11:00October 29th, 2018|Marketing, Practical Tips, Sales|0 Comments

Great teachers instil in their pupils that there’s no such thing as a dumb question.  And that if you’re wondering, so probably are others.  They’re just not raising their hands.  Most likely [...]

25 09, 2018

The client acquisition mindset market leaders embody…

By |2018-09-25T10:26:12+10:00September 25th, 2018|Marketing, Mindset, Practical Tips|0 Comments

In any business there are only 3 ways to generate revenue.  Get new customers, up-sell them and get them coming back over time to buy more. Realise you’ll incur most of your marketing [...]

21 09, 2018

How mistakes can lead to trust and loyalty

By |2018-09-17T14:06:55+10:00September 21st, 2018|Marketing, Practical Tips, Video, Video Carousel|0 Comments

Mistakes. We all make them. But it’s what we then do that defines us. Especially when that involves our clients. Transcript Mistakes.  We all make them.  But it’s what we [...]

13 09, 2018

Why “clever” and funny advertising often doesn’t work!

By |2018-09-13T11:20:12+10:00September 13th, 2018|Marketing, Practical Tips, Video, Video Carousel|0 Comments

Are you a gambler?  Would you roll the dice with a 3 million dollar stake hoping it’ll pay off in spades? No?  Didn’t think so. Sounds like madness for most of us, yet [...]

31 08, 2018

When less is more – the curse of too much choice

By |2018-08-28T12:15:29+10:00August 31st, 2018|Marketing, Practical Tips, Video, Video Carousel|0 Comments

  Have you ever felt confused by too much choice? A café menu board with 50 variations of exotic sandwiches. I know I have. And ironically all this choice means I either [...]

28 08, 2018

Which of these strategic mistakes are you making in your business?

By |2018-08-28T11:51:49+10:00August 28th, 2018|Marketing, Practical Tips, Strategy|0 Comments

In our experience many professional consultants make three strategic mistakes that stunt their growth. Thinking you can provide value to “everyone” in your broad market. You can’t. Not narrowing down the issues [...]

16 08, 2018

How to ensure your business thrives – long term!

By |2018-08-16T11:43:14+10:00August 16th, 2018|Marketing, Mindset, Practical Tips, Video, Video Carousel|0 Comments

It's difficult enough getting new clients, so how can you make sure they stay in the fold? Unless you have a strategy to keep providing value, why would they stay? In this [...]

12 07, 2018

How to cure “feast and famine” in your business

By |2018-07-12T13:43:59+10:00July 12th, 2018|Marketing, Mindset, Practical Tips, Video, Video Carousel|0 Comments

If you’re in business have you ever experienced the feast and famine so prevalent in small to medium sized businesses?  At times you’re super busy and you don’t have time to scratch [...]

10 07, 2018

This is what distinguishes you from your competition

By |2018-07-10T07:40:33+10:00July 10th, 2018|Marketing, Practical Tips, Sales|0 Comments

Look around you.  Unless you have a completely unique product or service (highly unlikely), you’ll have myriad competitors. So what distinguishes you from all of them? The answer is YOU! No matter [...]

25 05, 2018

Want more referrals? Change your mindset

By |2018-05-25T07:23:33+10:00May 25th, 2018|Marketing, Practical Tips, Video, Video Carousel|0 Comments

Have you ever been cheesed off because you gave a referral, they got the business, but you never heard back.  No acknowledgement or thank you.  I know I have. Today I’m going [...]

18 05, 2018

How Referral Kits make it easier to generate referrals

By |2018-05-22T11:39:23+10:00May 18th, 2018|Marketing, Practical Tips, Video, Video Carousel|0 Comments

I’m sure you’ve asked for referrals, maybe from clients, associates, even friends. hey say yes of course, but nothing happens. You may ask again, but still nothing. Disappointed, you eventually give up. [...]

11 05, 2018

4 referral scenarios and how to deal with them…

By |2018-05-25T07:43:55+10:00May 11th, 2018|Marketing, Practical Tips, Video, Video Carousel|0 Comments

There’s a big myth. That getting a referral means you just rock up and the sale is in the bag. Nothing is further from the truth. In essence a referral is nothing [...]