Marketing

One of the things that saddens me is seeing great technological innovations fail, mainly due to a lack of marketing and sales. I've seen that happen in many guises from inventors tightly [...]

Taking a transactional approach to sales is a classic mistake which will severely impact your revenue and profitability. Ask these 4 questions to increase your deal size. Transcript: Do you [...]

Want to attract more of your ideal clients?  Position yourself as a specialist! Plumbers can unblock drains, install gas, hot water systems and even roof tiles.  Accountants do tax returns, book keeping, [...]

Would you "hire" yourself based on the value proposition you communicate to your prospects? Just how clear are you? Could a prospect immediately recognise themselves having the problems you can solve? We [...]

“Winter is coming” – has become part of the vernacular.  Business goes in seasons and cycles.  There are times when you’ll be consumed by delivery, wondering how you’ll get everything done.  But as sure [...]

Do you always go for the cheapest price?  Or do you look for value for money – knowing buying the cheapest now may cost you dearly in the long run? I often [...]

All sales and marketing is based on effective communication.  Effective means the other person easily understands what you’re saying. Which means keeping it at an 8th grade level or that of the [...]

There’s a saying in marketing, “The more you tell, the more you sell”.  In other words, the better you educate your prospects regarding your solutions, the more interest and engagement you’ll create. [...]

Let me start by saying “In business, nothing happens until you sell something”. Which means picking up the phone and actually speaking with a prospect.  Finding out if they have a problem [...]

What would you do if your one method of communicating with your prospects and clients dried up, overnight?  How would you cope? It’s a question a heck of a lot of businesses [...]

Sales has got a bad rap.  Most think it’s about ramming your message down someone’s throat, having clever comebacks for objections and continually trying to close. Frankly nothing could be further from [...]

Many business owners express confusion regarding the roles of marketing, prospecting and selling. While they are distinct activities, think of them as three “safe tumblers” locking the door to a stream of [...]

Perceived risk is one of the greatest barriers to a sale.  Will I get what was promised?  Will it work?  What will my family, friends, co-workers, bosses think?  Will the supplier stand [...]

Every business needs to answer 3 fundamental questions. Who is your market? What message from you will make them sit up and take notice? Can you get traffic? e. get your message [...]

Many businesses don’t have a clear concise message.  And can’t identify a market segment who will resonate with what they have to offer. One of the hardest lessons to learn in professional [...]

Compound interest is considered to be the 8th wonder of the world.  It leverages your money with exponential growth as long as you keep reinvesting your returns. The power of your positioning [...]

You may have noticed we’ve been running Zoom sessions on how to get more clients in 90 days without pushy sales tactics. The feedback has been great.  Which is lovely J However, [...]

There are only 5 keys to success in business. You must have a clear problem you solve for a specific market Your market must know you exist. They must believe you can [...]

I’m sure you’ve heard phrases like… “Content is king”. So you write articles, create videos, put posts on every form of social media in the hope that prospects will contact you and [...]