Professional Sales Mastery


Professional Firms & Consultants

Who Sell High Value Services

As a professional, your ability to sell your services has a far greater bearing on your business success than your technical skills. But if sales isn’t your forte, you may even hate the thought of “selling” and try to avoid it at all costs. This reluctance can hold you back from achieving your full potential and may even result in missed opportunities.

Imagine a scenario where you could transform your approach to sales, developing a mindset and system that allows you to attract, engage, convert, and retain more of your ideal clients. Working with a seasoned business coach like myself can make this vision a reality.

Here are several compelling reasons why engaging with me can be transformative for your business:

  • Mindset Transformation: I specialize in helping professionals develop a positive mindset towards sales. By shifting your perspective and beliefs about selling, you can approach sales with enthusiasm and confidence, leading to greater success.
  • Proven Systems and Strategies: I provide proven systems and strategies to attract, engage, convert, and retain more clients. These systems are designed to streamline your sales process and make it more efficient and effective.
  • Collaborative Sales Approach: Through my coaching, you will learn how to have collaborative sales conversations where prospects actively engage and buy into your solutions. This approach not only leads to more closed deals but also builds long-term relationships with clients.
  • Increased Efficiency and Effectiveness: Implementing my strategies can help you close more deals in less time and with less effort. This means you can focus more on delivering value to your clients and growing your business.
  • Long-Term Client Retention: Retaining clients for the long term is crucial for sustainable business growth. My coaching can help you develop strategies to keep your clients engaged and satisfied, leading to repeat business and referrals.
  • Confidence and Enthusiasm: By working with me, you can become quietly enthusiastic and confident about your sales approach. This confidence will shine through in your interactions with clients, further enhancing your sales success.
  • Personalized Guidance: I provide personalized guidance tailored to your unique strengths and challenges. This ensures that you receive the support you need to achieve your sales goals.
  • Support and Accountability: As your coach, I provide support and accountability to help you stay on track and motivated. I will be there to celebrate your successes and guide you through any obstacles you may encounter.

The Professional Sales Mastery Program Covers:

  • Defining Your Target Market: Buyers appreciate professionals who understand their specific needs and challenges and can provide insights as to how to improve. By defining the target market, you will tailor your messaging and approach to resonate with your buyer's unique situation. This personalization makes your buyer feel valued and understood, increasing the likelihood of a successful sale.
  • Understanding Buyer Motivation: We make purchase decisions based on both logical economic business needs and personal emotional payoff. Using empathy maps, you will gain insight into what drives your buyer's decision-making process. This understanding allows you to tailor your messaging to address the buyer's motivations, making your offer more appealing and relevant.
  • Articulating Your Value Proposition: We buy products or services that provide us with clear benefits – both economic and emotional. A well-articulated value proposition helps your buyers understand the unique benefits of a product or service and how it addresses their specific needs. This clarity makes it easier for buyers to see the value in the offering and smooths the way to committing to an order.
  • Creating Visual Models:  Creating visual models can significantly enhance your sales process by simplifying complex ideas, engaging buyers more effectively, and making your solution more memorable.

    These models provide clarity on why buyers should choose your solution, helping them understand its benefits and unique features. By using visuals, you can differentiate your offering from competitors, persuade buyers of its value, and streamline the buying process.

    Ultimately, visual models can be a powerful tool in your sales and marketing arsenal, improving your ability to communicate with and convert prospects.
  • Determining Your Unique Selling Proposition (USP): Your prospects and clients are constantly evaluating their options. A clear USP helps differentiate a product or service from competitors and gives your buyers a compelling reason to choose it. By identifying and highlighting their USP, you make your offering stand out and attract more buyers.
  • Mastering Sales Conversations: Your prospects want to feel heard and understood. By mastering sales conversations, you will engage your prospects in meaningful discussions that uncover their needs and preferences. This understanding allows you to tailor your approach to address specific challenges, leading to more sales in less time and with less effort.

How is this delivered?

The program can be delivered either online via Zoom or in person, tailored for your organisation.

If you would like more details, please either call me on +61 414 913 334 or Email me at:

I understand everyone has individual needs and if you have any questions I will be happy to answer them.

Here’s a small sample of results our clients have achieved.

A subsidiary of a leading multi-national dental manufacturer credits us with putting in the foundations taking them from a $3M to $11.5 million company in 4 years.

A Fire Engineering firm grew revenue by 50% in 12 months.

A multi-national manufacturer of high end welding equipment became the 2nd most profitable subsidiary worldwide behind Germany due to our strategic mindset work with the MD, and sales and marketing coaching and implementation with his sales team.

An Investment Property Group have grown from a 2 person operation to becoming one of Sydney’s leading property buyer’s agencies.

A leadership consultant providing coaching to Australia’s top private school leaders in the area of improving student learning outcomes now brings in a steady stream of new business.

John baird - revio cyber security

John Baird of Revio Cyber Security offers a wide range of security consulting services with the necessary tools and expertise to help protect your business. 

Alan Paul - sourceit

Alan Paul from Sourceit provides marketing procurement technology which enables their clients to reduce costs and become more productive and efficient in how they go to market and source their suppliers

Ramzi Kattan & Mahesh shastry - embedded logic solutions

Ramzi Kattan owns Embedded Logic Solutions which supplies a diverse range of technical solutions for PCB and other high end electronic equipment including 3D printers.  Their clients are predominantly Universities, Laboratories and Government organisations.

Alex james - resrodel

Alex provides sophisticated software and consulting in workforce management space.  His clients are enterprise level and Government where there are large projects where personnel usage needs to be optimized.

Michael rebiffe - Iq Gecko

Michael owns IQ Gecko - a data and technology s/w provider who works primarily with multi location and franchise groups to provide amongst other things, loyal programs.

Jai Gill- Inflection point

"Your boot camp has 'Claws' - attending gave me traction and specific actions that I can take to reboot my business.  The material and tools Rashid & Barbara share, combined with their unique personal experience accumulated over two decades makes for a well thought out boot camp series that any professional services firm would benefit from.  In addition the collaborative discussions with other participants provided positive outcomes for all" 

Michael Bellstedt, Managing Director, Minus 40

“I’ve been in business for more than two decades and have had my fair share of ups and downs, failures as well as successes. I can only say that attending this program was incredibly valuable and opened my eyes and my mind to ways of running a business I had not considered before.” 

Marlon De Cruz, Director, Bistec Global Services

“The program gave me really good strategies and processes to connect better and more deeply with our clients. It also taught me new ways on how to get a clearer and more concise message out into the market place.”  

Frank Choy, Capstone Consulting

“Rashid and Barbara challenged my thinking and opened my mind to new ways of approaching client acquisition. I can whole heartedly say that this was time well spent and I have learned a lot to use in my marketing and sales.  I highly recommend this program for anyone looking to improve their skills in winning and retaining clients.” 

Marian Smith, The Barra Group

“I have a background in recruitment, outplacing, coaching and a degree in psychology, not business.  This program opened my eyes to what I need to do and gave me a process I can follow to get my acquisition system into gear, and my offers out into the market place.”  

Contact Rashid on 0414 913 334 to book in.