we help You build a better business

If you are a forward thinking business leader of a small to mid-sized firm looking to structure, scale & grow your business, we'll help you to:

  • Increase sales to high value prospects both in a B2B and B2C space.  
  • Implement effective marketing systems which attract and nurture prospects, so that when they’re ready to buy they contact you.
  • Define your business strategy and go to market models.  Your strategy determines who your ideal markets are, what issues you solve for them and what makes you unique.  The right strategy helps you inoculate against external disruption while also providing a mechanism for you to attack new markets.
  • Develop a mindset of success.  All success starts between your ears.  Leadership can be taught.  You’ll learn the 7 mindsets all great leaders display and how to embody them in your life.

Our strategies will suit if...

  • You want to develop growth strategies which future-proof your organisation regardless of economic circumstances.
  • Become a leading player in your industry, attracting as many profitable clients as you can handle.
  • You’re ready to transition from a firm which relies on you to a business which you can scale and possibly sell.
  • You want a sounding board getting your gut feelings confirmed or corrected before taking action.
  • You’re willing to get out of your comfort zone and implement.
  • You’d rather do what works instead of reinventing the wheel.

We’re Rashid Kotwal and Barbara Sauter

Most innovation comes from outside your own industry or sphere!

Our 20 years working in senior corporate management and sales positions in Australia and Europe combined with our nearly two decades running our own consultancy enables us to bring a body of knowledge and experience to your table.

Since 2000, we’ve coached and mentored business owners in over 45 industries wanting scale their operations to increase revenue and profit.

Industries we’ve covered include professional services, manufacturing, IT and construction.

Latest Articles

Ever met a truly great persuader?  The quintessential, “Could sell ice to Eskimos”. They all tell stories knowing we primarily make emotionally based buying decisions. They take you on a journey first

Why Stories Sell

Want to attract more of your ideal clients?  Position yourself as a specialist! Plumbers can unblock drains, install gas, hot water systems and even roof tiles.  Accountants do tax returns, book keeping,

Claim the position!

Successful businesses all undertake three distinct, intermeshed activities for consistently acquiring clients.   Marketing, prospecting and selling.   Let’s start with marketing. Marketing has two roles. One is to attract, inform and educate

How to leverage your sales efforts…

What’s a client really worth to your business?  It depends on whether you take a transactional or long term view. Every new client costs you time, money and effort to bring in. 

Customer LTV

Does bedside manner matter in sales? This might seem like a question more suited to your doctor, so bear with me. In any sales situation there is natural tension between the buyer

Sales bedside manner…

Let’s talk about the elephant in every sales situation. It’s something felt by every one of us to some degree.  And if which if left unaddressed can kill the sale. Put simply,

The elephant in sales

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