The sales irony…
There is a big irony in sales. That is, you can’t sell anything unless your prospect wants to buy. Sure, you can badger someone into buying, but that is a) highly unlikely [...]
There is a big irony in sales. That is, you can’t sell anything unless your prospect wants to buy. Sure, you can badger someone into buying, but that is a) highly unlikely [...]
“Our revenue has dropped significantly. It’s getting harder to penetrate accounts. Our salespeople aren’t performing.” I hear this a lot when working with new clients. I ask how long the salespeople have [...]
I've spent decades working with professionals from various consultancy fields, such as Accountants, Financial Planners, Engineers, and IT specialists. Most loved the technical aspects of delivery. And hated having to sell those [...]
Business posture means you have a firm unshakable belief that you provide real value and deserve to be respected by your clients. Positioning involves being seen as a credible authority in your [...]
I’ve just started swimming again. Or should I say, attempting to . The last time I was in a pool was decades ago. I’ve always had trouble breathing so getting [...]
Elon Musk’s SpaceX Starship rocket exploded. Maybe not quite the result they’d want. What’s enlightening is their reframe. The SpaceX engineers class the mission a success. They test early and often. They’re [...]
What are your clients really buying? It’s tempting to say your product or service. But is that really true? Sure, your product or service has to fulfil a need. Provide an outcome [...]
As buyers when dealing with an unknown vendor, most of us most of us have a natural level of suspiciousness. Unless we know the brand’s positive reputation or we’ve received a recommendation [...]
The art of true leadership is developing a framework that has people genuinely wanting to come with you on your journey. It's not about coercion, which only breeds resistance and resentment. Let's [...]
In sales one size definitely doesn’t fit all! Every organisation is different. So who you initially target is critical. There are two schools of thought. The first is to target the highest [...]
One of the fundamentals in any sales conversation is your own conviction, and your own passion for what you do. Because passion and conviction and enthusiasm are infectious. And while [...]
We’re all taught to play to our strengths. However, a strength overdone often becomes a weakness. Take empathy. In sales, empathy is extolled as a strength. “Get into your clients’ shoes” “Understand [...]
Given a binary choice – be liked or respected, which would you choose? Could choosing one over the other enhance or hinder your professional results – both from a leadership or sales [...]
Recently watched the movie “The current war” about the competition between Thomas Edison and George Westinghouse around the viability of DC and AC current. Westinghouse made a profound observation. “The value of [...]
One of the things that saddens me is seeing great technological innovations fail, mainly due to a lack of marketing and sales. I've seen that happen in many guises from inventors tightly [...]
Which would you prefer? Having to constantly prospect for new business, have lots of meetings and hopefully win some business. OR Have your ideal clients come to you asking how you can [...]
We all have competition. How do you stand out? Why would someone come to you over everyone else? Research from Harvard Business Review revealed potential clients are 57% of the way through [...]
“For want of a nail the shoe was lost. For want of a shoe the horse was lost. For want of a horse the rider was lost. For want of a rider [...]
If you sell technical solutions one of the biggest mistakes is to sell your technology. Huh? But surely that’s what your clients are buying? They’re not! Over 30 years working with technology [...]
You sell a SAAS service and have just received a lead asking for a demo. What you do next is crucial to winning the business. One of the biggest mistakes we see [...]
A couple of nights ago, Barbara and I were watching “Strictly Ballroom” – the classic Ugly Duckling story of the young “beginner” dancer convincing a ball room champion to take her on [...]
One of the easiest and neglected ways to increase sales is to go back to your current and old clients. Think about it this way. You’ve already built up a relationship and [...]
Muhammad Ali famously spruiked himself – “I am the greatest”. Which is fine if you’re a world-famous boxer trying to intimidate your opponent. But it’s hardly something to emulate in a sales [...]
We live in a complex world. And there’s a tendency to think the greater the complexity the greater the value. So we make our products and services increasingly complex and sophisticated thinking [...]
Men are from Mars, Women are from Venus is a classic book by John Gray. In it he describes how both sexes interact. I’m going to put this into a sales context. [...]
Years ago I vividly remember sitting in a conference where the speaker proclaimed he’d never had an original thought. To my (now) shame I thought, “Gee – what an idiot The [...]
I believe one of the most important attributes we can have is empathy and compassion. Especially in sales dealing with prospective clients. We all want to feel accepted and understood. Your ability [...]
Why do your clients work with you? When was the last time you asked yourself how you create value for them? When I coach partners and consultants in professional services firms in [...]
Last week coaching a technical team moving into sales roles, I stressed their job was to bring insights to clients. Highlight issues clients might not know they have - yet! That they [...]
Sales 101 teaches the importance of features and benefits. But before you talk about them, you need to identify the value an individual stakeholder is looking for. And they're going to be [...]
What do you believe makes a really effective salesperson? On a continuum, is it someone with deep product knowledge at one end or someone with the gift of the gab [...]
If you provide any form of consulting, one of the most neglected (and arguably easiest) ways to grow is to go back to your previous clients, telling them what else you can [...]
Ultimately sales is a people business. We want to buy from people we like and trust. So most sales training focuses on people skills. How to create rapport, make people comfortable with [...]
Many people have an issue with silence. It plays out in sales conversations where one of the biggest mistakes that I see people constantly make is they ask a question, [...]
Trust is a key ingredient in business. It takes time to build up and can be destroyed in an instant. A common scenario occurs when arranging meetings with people you know, possibly [...]
Taking a transactional approach to sales is a classic mistake which will severely impact your revenue and profitability. Ask these 4 questions to increase your deal size. Transcript: Do you [...]
What is your knowledge, expertise and experience worth to your clients? meter level expert 3d rendering The clients we work with are experts in their field and unconsciously competent. They [...]
Would you challenge a client if you firmly believed they were going down the wrong path? How about a prospect during a sales conversation where you know they’re barking up the wrong [...]
The biggest impediment to a sale is the status quo! It’s often easier to live with something than spend the emotional energy on changing. Even if it’s in your best interest to [...]
There’s an old axiom that a confused prospect never buys. Well, the same applies to us as vendors. The first sale is always to ourselves. If we’re confused as to the problems [...]