Our clients span a huge range of industries. These are a small selection of success stories
John Walker of RetireInvest Circular Quay is a Certified Financial Planner in Sydney.
Financial planning is a very broad field.
We realised John had significant specialised knowledge in the Aged Care field. And as Australia has an ageing population, a significant proportion who’ll eventually need some form of aged care, we decided to position John as an expert specialist in this area.
Our marketing and sales strategy focused on building up partner relationships with organisations including Uniting Care Australia and Probus Clubs (retired business owners).
We created marketing collateral including a new website, White Paper and Case Studies detailing some of the issues that could be faced, and how John could help navigate and project manage the process. We implemented a new website as well as newsletters to keep in regular contact with his audience.
This marketing collateral forms the basis of John’s lead generation system and is given to prospective clients, referral sources (so they can give it away), listed on his website, handed out at seminars etc.
John and now his son Chris Walker continue to build their business on these solid foundations.
Kemppi Australia is a local subsidiary of a major European Welding Machine manufacturer
Kemppi’s sales team consisted on competent trades people with very little sales experience. They were great at customer support, but did not have the ability to “sell”.
Our initial engagement with Managing Director, Chris Oke was to help improve sales performance which we did via sales training and coaching.
Subsequently we helped Chris develop a trade show strategy ensuring a good ROI from National Manufacturing trade shows they attended.
Chris wanted to target higher value clients including Defence. We worked with Chris and his leadership team for 12 months on leadership, sales and overall business strategy.
As a result, Kemppi achieved a number of milestones.
- Due to their trade show promotions they had the highest monthly revenue in their 10 year Australian history.
- They became the second most profitable subsidiary worldwide behind Germany.
The Right Property Group is a leading Investment Property Buyer’s Agency who specialise in buying properties for their clients at wholesale prices.
They came to us because they wanted to grow their client base while significantly increasing prices per property sourced.
However they struggled with articulating clearly and concisely what value they provided and why clients should choose them over other buyer’s agents.
Through redesigning their marketing and sales structure, including raising prices by over 200%, the Right Property Group have become one of the most successful Property Investment consultancy groups in Australia
Heraeus Kulzer Australia is a subsidiary of an European Dental Manufacturer
Managing Director Ken McInnes had inherited an underperforming sales team. Internal processes and structures were clunky leading to significant inefficiencies. Finding and keeping professional management and sales people was proving difficult.
We worked with Ken to take his business from a $3M per year turnover to $11.5M.
Optima Solutions merchandise protection systems
Optima Solutions sells merchandise protection systems to retailers in Australia.
They also have a range of physical security products that stop people stealing desktop and laptop computers.
John, the Managing Director, had decided to take out a booth at the Cebit Technology Show in Sydney.
Cebit has over 700+ exhibitors and attracts thousands of attendees every year and was an ideal opportunity for Optima to display its wares.
A major issue with a large exhibition is theft. With thousands of people streaming past every day, stuff walks! So if you don’t want to have to constantly keep one eye on your laptops while talking with prospects, some form of physical security is useful.
John sold a large number of devices right there and then. John subsequently used a follow up letter we created to target show users that yielded even more results.
But more importantly, he created a major buzz around his product and got loads of good publicity.