The Better Business Reboot Program

The Key to Building a Business Runs Without You, Giving You Options

As business owners the buck stops with us.  Ultimately, we’re responsible for our own success, or not.  We’re passionate about what we do.  The impact we want to make.

However, running a business can be a rollercoaster ride of challenges and rewards. However, it can also be a lonely journey where you feel like you're taking on all the risks and responsibilities, and you can't see an endpoint.

These are issues our clients face... Which can you relate to?

  • You're dissatisfied with the status quo.  You have a good idea of where you want to get to, but the steps aren't clear.
  • You feel overwhelmed.  Constantly fighting fires.
  • You're frustrated and often feel stuck.  You know you can do better, but can't see a way forward.
  • You're not growing at a consistent rate and want to implement a system to attract, convert and retain high quality clients.
  • You feel your team doesn't take adequate responsibility.  You can't let go as you feel you need to be constantly supervising. 

It's time to change that.

Introducing the Better Business Reboot Program - a bespoke program designed to help you achieve both financial and emotional wellbeing. This program is all about giving you choices:

  • Work in the business doing what you love, the way you want, while making a good income.
  • Set the business up so it effectively runs without you, while you pursue other opportunities.
  • Sell the business unencumbered at a premium price.

Our program is structured around the four stages of a business, represented by the classic S-curve.  Depending on where you're at, we'll work with you to help you move to Stage 4 - Beyond the Business - giving you choices as outlined below.

Stage 1: Working FOR your business. You're essentially working for the business, and it can feel like you've got a job. We'll help you avoid the danger of getting caught up in delivery and neglecting sales, which can lead to irregular cash flow.

Stage 2: Working IN your business. You're still responsible for sales and most delivery, but you're starting to structure the business to bring people in to support different functions. We'll help you avoid the danger of outsourcing sales and finance.

Stage 3: Working ON your business. This stage is all about strategy and structure. You need a solid leadership structure that runs the day-to-day operation, freeing up your time to strategize, plan expansion, and eventually exit. We'll help you avoid the danger of delegating without having due accountability.

Stage 4: BEYOND your business. This stage means your business can run independently of you, giving you choices: stay working in the business doing what you love, have it run as a cash cow independently of you, or sell for a good price.

How we’ll work together

I work primarily at a strategic level – laying out a pathway to help you move to Beyond your business.

Our program is tailored to your specific circumstances. We start by diagnosing your most pressing issues, those that if you quickly solve will give you the best bang for your buck. We'll work with you as advisors, facilitators, coaches, and mentors as appropriate.

I act as your external advisory board – so the business consolidates and grows sustainably.

We'll address major areas together, such as leadership, vision, revenue and profit targets, target markets, big rocks, revenue models, sales strategies and systems, roles and responsibilities, risk factors, and how to effectively scale operations.

You can delve into more detail here.


We’ll focus on implementing a Courageous and Considerate Leadership structure that supports business growth.

A key tenant of our leadership philosophy is hiring people better than ourselves - and then letting them get on with it.

This will involve identifying the key roles and responsibilities required to achieve business objectives, as well as defining the reporting relationships and decision-making processes.

An important aspect of effective leadership and management is creating a culture of inclusion, where all employees feel valued and respected, and where diversity is recognized as a strength.

Areas include:

  • Core Values & Culture
    Identifying the core values that underpin your business and ensure that these values are inclusive and reflect diversity.  This goes for both employees and clients.
  • Defining appropriate Score Cards and KPI's.  Every person must be crystal clear on their role, responsibilities and accountabilities. 
  • Effective delegation and time management
  • Right People - Right Roles
    You'll implement the GWC and People Analyser system to ensure the right people are in the right roles and fit the values of the organisation.


You'll develop a strategic plan that outlines your business's goals, objectives, and strategies. This plan will help you identify areas for improvement and opportunities for growth.

This is an overview of areas we'll address:

We'll determine your 10 year targets, 3 to 5 year goals, and 1 year implementation plan.

  • Mission & Vision
    Ensure everyone in your organisation clear and aligned with your overall mission and vision.  Is it clearly articulated and communicated internally and externally.  
  • SWOT analysis
    Thoroughly  analyse your business’s strengths, weaknesses, opportunities, and threats to identify areas where you can capitalize on opportunities and minimize risks.
  • Market research
    Understand your target audience, competitors, and industry trends to identify both declining markets and opportunities for growth both in your existing and possibly new markets.
  • Marketing strategy
    Outline positioning and promoting to your target audience, both on-line and off-line.
  • Sales strategy
    Create a prospecting and sales system aimed at attracting, engaging, converting and retaining profitable clients.
  • People resources
    The key to leverage is hiring people who are better than you at specific tasks.  We use the GWC and Values Analyser to ensure the right people are in the right roles.

Sales & Marketing

You'll develop a Marketing, Prospecting and Sales plan.  You'll set realistic goals and achievable goals that are aligned with your overall business objectives.

Areas include:

  • Defining your target market
    Identifying the specific industry or businesses that are most likely to benefit from your services.  Determining their size, location, and any other relevant criteria to help you target them effectively.
  • Competitive analysis
    Researching your competitors to determine their strengths and weaknesses, as well as their marketing strategies.  Using this information to identify opportunities for differentiation and improvement.
  • Developing YOUR Unique Value Proposition
    Creating a compelling message that communicates the unique value that your services provide to potential customers. This will be based on the specific needs and pain points of your target market.
  • Marketing Channels
    How you will reach your target market. This might include direct sales, partnerships, digital marketing, or a combination of channels.
  • Content marketing strategy
    Creating and distributing valuable, relevant, and consistent content to attract and engage your target audience. This might include blog posts, whitepapers, case studies, videos, and webinars.
  • Lead Generation & Prospecting
  • Sales process
    Qualification, presentations, proposals, negotiations, and closing

Client Retention

This involves developing a customer-centric culture, creating a positive first impression, personalizing your interactions, gathering feedback, implementing a customer retention program, and measuring and analysing your results.

These strategies can help you to build stronger relationships with your customers, increase loyalty, and drive growth and success for your business.

Scaling Delivery - Codifying Your IP

To effectively scale and/or move beyond your business, you must codify your IP and systemise your delivery.  We'll work together to identify your critical IP and processes.  Determine areas for improvement using Critical Path Analysis and the Theory of Constraints (to identify bottlenecks).

Using the 80/20 principle, you'll document IP and delivery mechanisms as necessary.


What is measured and watched is improved.

Scorecards can be an effective way to track progress and identify areas where improvements need to be made.  Everyone has a number.  Specific things they are responsible for. These measure weekly and monthly activity.

These are some numbers to track:

  • Revenue
  • Profit margin
  • Sales Calls
  • Sales Meetings
  • Proposals
  • Customer satisfaction
  • Employee satisfaction
  • Accounts Receivable
  • Accounts Payable

We'll deliver our sessions face to face or via Zoom, and the frequency and duration are dependent on your timeframe and how much bandwidth you can allocate. Our goal is to have you implement, not just learn more stuff!

While the overall journey is a marathon, we’ll work in sprints (established outcomes in established timeframes) to ensure consistent progress.

I do not charge on a time & materials basis.  My goal is to help you achieve business growth.  There will be times when I need to spend more time on your project and times when I don’t.  It’s swings and round-a-bouts.  Much of my work is frontloaded to get fast results.

Who Is This Best Suited For?

Our programs are best suited for business owners and partners of professional services firms small to mid-sized organizations with 5 to 100 employees.

You are aspirational and want more from your business. You recognise you need guidance and support and are willing to embrace change and implement what's necessary.

You recognise while we will do everything in our power to support you, you take responsibility for your own results. 

If you think the program might be right for you, we'll set up a 30-45-minute meeting to answer any questions you may have and make sure the program is the right fit for you and your business. We won't use any heavy-handed selling techniques or apply any pressure to join the program.