Practical-Tips

Why the way we think about charity is dead wrong

This talk on how we relate to charities really struck a nerve.  I was unpleasantly surprised that I held every one of the misconceptions Dan Pallotta calls us out on. Honestly, watching [...]

By |2017-04-07T11:37:38+10:00April 14th, 2017|Marketing, Practical Tips, TEDx, Video|0 Comments

Are these two major mistakes costing you business?

Would you keep using a leaky bucket?  Of course not.  You’d either fix it or buy a new one. The equivalent in businesses is throwing more money at lead generation and not [...]

By |2017-11-08T11:58:42+11:00April 12th, 2017|Book - Marketing, Marketing, Practical Tips, Sales|0 Comments

How to stop your prospects treating you like a commodity

We’re working with a number of clients who operate in highly competitive markets.  When doing competitive research the first thing we notice is the emphasis on price.  There are quote calculators, and [...]

By |2017-11-08T11:59:20+11:00March 27th, 2017|Book - Marketing, Marketing, Practical Tips|0 Comments

Meet the inventor of the electronic spreadsheet

Did you know Apple owes its success to VisiCalc, the first computer spreadsheet system?  Conceived and designed by Dan Bricklin in 1979, spreadsheets have revolutionised business computing. In this TED Talk, Dan [...]

By |2017-03-23T14:29:05+11:00March 23rd, 2017|Practical Tips, TEDx, Video|0 Comments

Reduce Choice – Make better decisions – Increase Sales

It may sound counterintuitive, but reducing available choices actually helps us make better decisions, faster. Based on solid research, Sheena Lyengar has some fascinating observations showing the three main negative consequences to [...]

By |2017-02-27T18:26:08+11:00February 27th, 2017|Marketing, Practical Tips, Sales, TEDx|0 Comments

Why we all need to practice emotional first aid

We wouldn’t think twice about medical treatment for physical issues.  So why is it different when it comes to mental health? Psychologist, Dr Guy Winch points out we sustain psychological injuries even [...]

By |2017-02-11T17:41:58+11:00February 7th, 2017|Mindset, Practical Tips, TEDx, Video|0 Comments

A fundamental marketing misconception

This year marks 18 years we’ve been helping businesses grow. Having helped organisations in over 40 industries grow in profit, we’ve noticed three fundamental marketing and selling rules many break. The result? [...]

Forge meaning. Build identity. How the worst moments in our lives make us who we are.

Why do some people when struck by adversity and major challenges seem to draw strength from them?  Do they find meaning or forge it? If you watch no other TED talk this [...]

By |2017-02-13T15:24:34+11:00January 3rd, 2017|Mindset, Practical Tips, TEDx, Video|0 Comments
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