19 12, 2017

How to invoke interest from your ideal prospect

By |2017-12-19T11:49:46+11:00December 19th, 2017|Book - Marketing, Marketing, Practical Tips|Comments Off on How to invoke interest from your ideal prospect

Got a great product or service?  Know exactly who you need to target?  But are having trouble getting through? We live in a world of information overload.  Constant bombardment of emails, Texts, [...]

6 11, 2017

Why using the right marketing media is critical…

By |2017-11-08T11:50:44+11:00November 6th, 2017|Book - Marketing, Marketing, Practical Tips|0 Comments

Conceptually all marketing can be broken down into a simple formula. Market, Message, Media match. i.e. You find a market which wants what you provide. You create a congruent marketing message that [...]

23 10, 2017

Want to attract more clients? Talk about their […] not your [….]

By |2017-11-08T11:53:16+11:00October 23rd, 2017|Book - Marketing, Marketing, Practical Tips, Sales|1 Comment

Google gets searched over 5.5 Billion times per day!  And every search is typed in by a person with an itch they want to scratch.  i.e. They have a problem they want [...]

28 06, 2017

Guarantees – your key to success…

By |2017-11-08T11:56:50+11:00June 28th, 2017|Book - Marketing, Marketing, Mindset, Practical Tips|0 Comments

Want to become a brand leader?  Have prospects want you over the competition? Give a balls nailed to the wall guarantee. Something that makes you sweat and go, “Oh no! I could [...]

21 05, 2017

The accomplished persuader’s secret weapon

By |2017-11-08T11:57:30+11:00May 21st, 2017|Book - Marketing, Marketing, Practical Tips, Sales|0 Comments

Ever met a truly great persuader?  The archetypical, “Could sell ice to Eskimos”. You might think they’re great salespeople, but the irony is you can’t actually sell anything to anyone.  People only [...]

12 04, 2017

Are these two major mistakes costing you business?

By |2017-11-08T11:58:42+11:00April 12th, 2017|Book - Marketing, Marketing, Practical Tips, Sales|0 Comments

Would you keep using a leaky bucket?  Of course not.  You’d either fix it or buy a new one. The equivalent in businesses is throwing more money at lead generation and not [...]

27 03, 2017

How to stop your prospects treating you like a commodity

By |2017-11-08T11:59:20+11:00March 27th, 2017|Book - Marketing, Marketing, Practical Tips|0 Comments

We’re working with a number of clients who operate in highly competitive markets.  When doing competitive research the first thing we notice is the emphasis on price.  There are quote calculators, and [...]

9 01, 2017

4 keys to generating better leads

By |2017-11-08T11:59:53+11:00January 9th, 2017|Book - Marketing, Marketing, Practical Tips|0 Comments

Have a great product or service but simply can’t get traction in the market? You’ve tried advertising, going to networking functions, cold calling, sending out emails or even physical mail. But nothing [...]

8 11, 2016

How to stop your prospects from bouncing away

By |2017-11-08T13:21:31+11:00November 8th, 2016|Book - Marketing, Marketing, Practical Tips, Sales|1 Comment

You have a problem.  You search in Google and hit the first likely search result.  Be honest, how much time do you spend on a website if you don’t immediately understand what [...]

13 09, 2016

How to create a clear marketing message

By |2017-11-08T13:22:17+11:00September 13th, 2016|Book - Marketing, Marketing, Practical Tips|0 Comments

The American Super Bowl is famous for two things. Obviously one is the football itself. The other? The half time entertainment – including the extremely high priced 30 second advertising spots. Companies [...]

17 05, 2016

The “Vomit Principle” in Marketing and why it will ensure your success

By |2017-11-08T13:28:28+11:00May 17th, 2016|Book - Marketing, Marketing, Practical Tips, Sales|0 Comments

The biggest mistake advertisers make is they get sick of their own advertising.  So they either pull it or change it.  Most often before it has time to get traction with their [...]

26 10, 2015

Want more referrals? Do this.

By |2017-11-08T13:33:50+11:00October 26th, 2015|Book - Business Strategies, Book - Marketing, Practical Tips, Strategy|0 Comments

How would you feel if you went out of your way for someone and got no acknowledgement? Or you gave a present and got no thank you? Chances are you’d wonder about [...]

5 10, 2015

You making this networking mistake?

By |2017-11-08T13:35:11+11:00October 5th, 2015|Book - Marketing, Book - Mindset, Marketing, Mindset, Practical Tips|0 Comments

Do you attend a lot of networking functions? Exchange cards. Pocket them and move on to the next person. Then wonder why no business transpires? All business is ultimately done on the [...]

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