Would you tell your customers NOT to buy?

Companies are losing control. What happens on Wall Street no longer stays on Wall Street. What happens in Vegas ends up on YouTube.

This short TED talk by Tim Leberecht on “3 ways to (usefully) lose control of your brand” puts an interesting slant to an organisation’s need for control of their staff, brand and even customers.  And what happens when you take a contrarian view in your market.

Worth watching.