What should come as no surprise is the rise in economic power women world-wide have when it comes to buying decisions. Everything from traditional household stuff to major housing purchases.
More women than men are getting higher educations. Getting management roles. Higher salaries.
All of which has major ramifications in business and flows into society at large.
Hanna Rosin expounds further on the topic in this TED talk on the rise of women. And while this was done in 2010, I wondered how much this power dynamic shift from men to women, attendant loss of male power and subsequent disaffection, fed into Donald Trump winning the presidency. Food for thought.