5 07, 2017

Love ‘em or hate ‘em, but you’ve got to give it to them…

By |2017-11-07T14:47:21+11:00July 5th, 2017|Book - Business Strategies, Marketing, Practical Tips|0 Comments

Richard Branson did it. Donald Trump did it. The late Steve Jobs did it. Every one of them has created an empire from nothing, boldly going where others feared to tread. Each [...]

7 06, 2017

Taking business to new heights (literally)

By |2017-11-07T14:54:39+11:00June 7th, 2017|Book - Business Strategies, Marketing, Practical Tips|0 Comments

Every market is a continuum. At one end the people who buy on price from suppliers who’ve become a commodity.  The other, people who are willing to pay premium prices for a [...]

23 01, 2017

A fundamental marketing misconception

By |2017-11-07T14:55:59+11:00January 23rd, 2017|Book - Business Strategies, Marketing, Practical Tips|0 Comments

This year marks 18 years we’ve been helping businesses grow. Having helped organisations in over 40 industries grow in profit, we’ve noticed three fundamental marketing and selling rules many break. The result? [...]

31 05, 2016

Are you a plastic cut-out?

By |2017-11-07T14:57:47+11:00May 31st, 2016|Book - Business Strategies, Marketing, Mindset, Practical Tips|0 Comments

Barbara and I had a major epiphany today. I’d asked Barbara to critique a website. “They’re just words.  Blah, blah, blah.  I understand the words but there’s no impact.  I have no [...]

11 04, 2016

Want more high value clients? Do this…

By |2017-11-07T15:01:29+11:00April 11th, 2016|Book - Business Strategies, Marketing, Practical Tips|0 Comments

I’m sure you’re familiar with the saying, “Jack of all trades and master of none”. What you may not realise is the profound implications this has on your capacity to earn money.  [...]

26 11, 2015

A common focus trap. Are you falling into it?

By |2017-11-07T15:02:48+11:00November 26th, 2015|Book - Business Strategies, Mindset, Practical Tips, Strategy|1 Comment

There is a principle that is critical to your success in your career and/or business. Not apply it correctly and consistently and you’re likely to be doomed to mediocrity while running around [...]

26 10, 2015

Want more referrals? Do this.

By |2017-11-08T13:33:50+11:00October 26th, 2015|Book - Business Strategies, Book - Marketing, Practical Tips, Strategy|0 Comments

How would you feel if you went out of your way for someone and got no acknowledgement? Or you gave a present and got no thank you? Chances are you’d wonder about [...]

1 09, 2015

You making this fatal assumption?

By |2017-11-07T15:15:18+11:00September 1st, 2015|Book - Business Strategies, Marketing, Mindset, Practical Tips|0 Comments

A common refrain bandied about is, “Follow your passion and the money will come”. Frankly, nothing could be further from the truth. Most people get into business because they’re good at something. [...]

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