Humans have been sitting around campfires telling stories since the dawn of time.  But what makes a great story?  What structures do they follow to keep audiences engaged?

Andrew Stanton wrote the first 3 Toy Story scripts at Pixar.  This is his take on the clues to a great story.  And while you watch, think about the parallels in marketing.  If all marketing is selling your story, how could you incorporate these ideas into your narrative?

Watch it here.

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