It may sound counterintuitive, but reducing available choices actually helps us make better decisions, faster.

Based on solid research, Sheena Lyengar has some fascinating observations showing the three main negative consequences to offering people more and more choices.

  • They’re more likely to delay choosing — procrastinate even when it goes against their best self-interest.
  • They’re more likely to make worse choices — worse financial choices, medical choices.
  • They’re more likely to choose things that make them less satisfied, even when they do objectively better.

The corollary in business is reducing product choices will significantly boost sales!  It all comes down to how you lead people in the choices you want them to make.  Interesting psychology.

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