We live in a complex world. And there’s a tendency to think the greater the complexity the greater the value. So we make our products and services increasingly complex
and sophisticated thinking that’s what differentiates them and people will pay more for them.
And while that’s true to a certain extent, this very complexity could be harming your results.
When working with business owners I’ve realized that overly complex systems and strategies simply don’t work. While they look good on paper, they’re often impractical and difficult to implement.
The same goes for your products and services. If they appear overly complex, the chances are your clients won’t use them effectively.
Now I’m not implying that you shouldn’t sell complex systems.
It’s in the way you explain them.
Steve Jobs was a master at this.
Take the iPhone. It’s obviously complex, but he made it easy to explain and simple to use.
He did the same with iPods.
In both cases he took something invented by others and simplified their use and made Apple of the most valuable companies on the planet.
So how can you apply this to your products and services?
What can you do to cut through the complexity to the essence of the message?
Here’s a tip.
Explain as if to a 12 year old.
Use a concept someone is already familiar with. Something they can hang their hat on. That they can relate your product to.
Then explain in simple terms the outcome they’ll achieve. Relate to their “why”.
Don’t go into technicalities or process.
All this applies equally to your business strategy and your sales presentations.
Over complicating things will kill your results.
Which brings me to one of my superpowers.
I love looking at complex situations and simplifying them to their core elements and explaining them in ways that people go, “I get it”.
So if you’d like my help explaining your products and services or simplifying and making your business strategy more effective, drop me a line.
