The myth of content marketing

Content marketing.  It’s been all the rage for a few years.  But has it brought the results you hoped for?

Over the years we’ve written hundreds of articles and this is about our 80th video.  I meet people all the time who say, I love your stuff.  But does that translate into sales?

Transcript

Content marketing.  It’s been all the rage for a few years.  But has it brought the results you hoped for?

My name’s Rashid Kotwal.

Over the years we’ve written hundreds of articles and this is about our 80th video.  I meet people all the time who say, I love your stuff.  But does that translate into sales?

Rarely.

Sure we’ve had some very lucrative clients come in after being on our list, sometimes for years, but that’s the exception, not the norm.

Content is great as a positioning tool which highlights your expertise, but unless you directly reach out and make specific offers, I guarantee most of your readers will never call you.

Which is why when we work with clients we insist they combine content which nurtures the relationship with directly reaching out and speaking with prospects.

In other words, sending direct emails and shock, horror, picking up the phone and having a conversation.

We all crave connection.  And speaking, be it on the phone, zoom or face to face is the first step.

We do business with people we know, like and trust.  And that only happens over time.

So if you’re wrapped up in producing content, think of it like this.  Nurture, nurture, nudge.

You have to approach people in your market and have conversations where you find out if there’s an opportunity to work together and then suggest you do so.

Realise that ultimately, this is a numbers game.

The more people in your market you talk to, the better your chances of making a sale.

Having said that, you have to be strategic about this.

Think fishing.  You have to know what fish you’re trying to catch, where they are and what bait to use.  Then once they’re on the hook, how to reel them in without them breaking your line and getting away.

The point being you have to go out and take action.  Last I looked fish don’t just jump into your boat waiting to be put on a plate.

So if you want to grow your business, start by developing a solid sales pipeline of prospects who could become clients.

Use a combination of nurture and nudge.  All of which we go into in depth with our SalesAccelerator program designed to help you double your sales in half the time.

If that’s something you’d like to achieve, drop me a note at RevealedResources.com.

Till next time, this is Rashid Kotwal.

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By |2019-08-29T15:09:48+10:00August 29th, 2019|Marketing, Practical Tips, Video, Video Carousel|0 Comments

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