Do you know exactly why your clients buy?  

How could you increase their lifetime value to your business?

Bain & Company (one of the world’s leading business consulting firms) noted just how commonly companies misread the market.

“Most companies assume they’re consistently giving customers what they want. Usually, they’re kidding themselves. When we recently surveyed 362 firms, we found that 80% believed they delivered a “superior experience” to their customers.

But when we then asked customers about their own perceptions, we heard a very different story. They said that only 8% of companies were really delivering.”

Could this be you?

You cannot improve what you don’t know about.  Nor can you take advantage of something positive if you don’t know about it.

The best way to find out is by actively speaking with your clients – both past and present via the Win Sales - Customer Interview Program!

You’ll unlock the full potential of your B2B relationships by delving into the minds of your current and past customers to uncover what it takes to secure more business or regain lost opportunities.

We’ll conduct in-depth interviews with a selection of your current or past customers to gather actionable insights and identify key areas for improvement.

Which means:

  • Knowing why your clients buy – You’ll understand exactly what motivates them to buy, what they’re looking for in a solution and how to sell more effectively.
  • Optimise Resources – Knowing exactly what your clients value (rather than what you assume) allows you to focus and allocate resources efficiently.
  • Proactively Address Issues – By correcting issues, your clients will feel “heard”, give you a chance to correct issues rather than silently walking away.
  • Spark Innovation – Clients often have unique perspectives on how your product or service could be improved and can be an excellent source of ideas for new product/service lines – if you ask them! 
  • Increase lifetime Value  – Proactively getting feedback on how you’re doing
    helps your clients feel valued and understood.  Which leads to longer term engagements and profitability.
  • Lost Deal Reviews - Understand why you lost, what you could do differently and even resurrect deals.

But perhaps the biggest benefit is personal interviews make clients feel valued and appreciated, as they recognize the effort taken to seek their opinions.

I think these cartoons from Tom Fishburne sum it up beautifully!

You’ll receive:

  • Comprehensive Customer Insights: Make smarter business decisions by understanding customers' needs, pain points, and decision-making processes.
  • Tailored Action Plan: Receive a customized strategy based on real feedback to enhance your offerings and approach.

Here’s what clients report:

  • “You saved our business.”  The business owner “knew” they had issues with one of their major clients.  We interviewed the client’s senior executive team, determined exactly what the issues were, how to fix them and communicated this back to our client who then took appropriate action and kept the business.

  •  Interviewing the clients of a highly specialized Engineering Consultancy we discovered an opportunity whereby clients would increase the number of projects they commissioned by 85% significantly adding to the Engineering Consultancy's bottom-line profits with almost no extra marketing or sales effort.

Why Personal Interviews rather than On-Line Reviews?

While online reviews have their place, our client interviews go into significant depth teasing out nuances which give you additional insight into your performance.

Why Engage Us?

  • In our extensive experience, your clients will feel more comfortable speaking their truth to an uninvolved, impartial 3rd party.  You’ll get a balanced view of their experience with you so you can make more informed decisions.
  • With decades of leadership and sales experience both with enterprise and SME businesses, questions are designed to get relevant feedback.
  • We’ll immediately inform you of urgent/important issues that come up.  These have included you being able to stop a client walking away or finding new immediate opportunities to sell more.
  • You’ll receive a detailed analysis of our findings as well as a discussion via an online meeting on completion.

Ultimately, just one major client increasing their spend with you will pay for this service!