Sell higher value B2B products or services?  Still think in the old paradigm of find a target, persuade with a promise and bank the money?

Well, times they are a changing and sophisticated prospects simply don’t buy that anymore.

This TEDx talk outlines a new way of selling.  One where you as the “seller” move from persuasion to collaboration.  From “targeting” prospects to partnering with them.  From promising solutions to actually delivering.

A model where your prospects actually pay you to sell to them.  Radical idea?  It’s happening now.  And I’m willing to bet you’ve experienced it but maybe not realised that’s what it was.

Watch it here.

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