….open the door!
Years ago we walked into a store. Met a salesman. Well actually he wasn’t. He was a service technician called Carlos.
Carlos was no fool. He realised an opportunity and drew us in. And sold us a very expensive product. One which we weren’t planning on buying.
It was a classic application of the four critical sales issues that have to be covered off.
- Pain
- Gain
- Value
- Emotions
Which we wrote about here.
This is the story.
And by the way, we still have the product 16 or so years later and never had a moment of buyer’s remorse.
