….open the door!
Years ago we walked into a store. Met a salesman. Well actually he wasn’t. He was a service technician called Carlos.
Carlos was no fool. He realised an opportunity and drew us in. And sold us a very expensive product. One which we weren’t planning on buying.
It was a classic application of the four critical sales issues that have to be covered off.
Which we wrote about here.
This is the story.
And by the way, we still have the product 16 or so years later and never had a moment of buyer’s remorse.