Does price equate to quality? Do you feel happier the more you pay?  Does snob value really exist?

Benjamin Wallace decided to sample the very best, or most expensive, or most coveted item in about a dozen categories, which was a very gruelling quest, as you can imagine.

While his TED talk is quite amusing, there are deeper marketing lessons there if you look for them.

Let me know what you discern.

Watch it here.

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