What do Jurassic Park, Naked by David Sedaris, All the Pretty Horses have in common?

They’re all best sellers.

But what makes you pick up a book in the first place?  Assuming you don’t know the author?  Most likely it’s the cover design which grabs your attention and interest.

Chip Kidd has been designing book covers since 1986.  Many of these books have become best sellers and movies.

Chip’s obviously pretty eccentric and goes into how he accomplishes great cover design in this hilarious TED talk.

Take the time to watch it.  You’ll have quite a laugh while learning a lot.


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