we help You build a better business

If you are a forward thinking business leader of a small to mid-sized firm looking to structure, scale & grow your business, we'll help you to:

  • Increase sales to high value prospects both in a B2B and B2C space.  
  • Implement effective marketing systems which attract and nurture prospects, so that when they’re ready to buy they contact you.
  • Define your business strategy and go to market models.  Your strategy determines who your ideal markets are, what issues you solve for them and what makes you unique.  The right strategy helps you inoculate against external disruption while also providing a mechanism for you to attack new markets.
  • Develop a mindset of success.  All success starts between your ears.  Leadership can be taught.  You’ll learn the 7 mindsets all great leaders display and how to embody them in your life.

Our strategies will suit if...

  • You want to develop growth strategies which future-proof your organisation regardless of economic circumstances.
  • Become a leading player in your industry, attracting as many profitable clients as you can handle.
  • You’re ready to transition from a firm which relies on you to a business which you can scale and possibly sell.
  • You want a sounding board getting your gut feelings confirmed or corrected before taking action.
  • You’re willing to get out of your comfort zone and implement.
  • You’d rather do what works instead of reinventing the wheel.

We’re Rashid Kotwal and Barbara Sauter

Most innovation comes from outside your own industry or sphere!

Our 20 years working in senior corporate management and sales positions in Australia and Europe combined with our nearly two decades running our own consultancy enables us to bring a body of knowledge and experience to your table.

Since 2000, we’ve coached and mentored business owners in over 45 industries wanting scale their operations to increase revenue and profit.

Industries we’ve covered include professional services, manufacturing, IT and construction.

Latest Articles

What is your knowledge, expertise and experience worth to your clients? The clients we work with are experts in their field and unconsciously competent.  They make their solutions look easy and overlook

What’s your expertise worth?

When do you give up? Could success be just 5 minutes away? The next phone call? What’s your level of grit, determination and resilience? My thanks to Greg Woodley for reminding me of this

5 minutes more…

Would you challenge a client if you firmly believed they were going down the wrong path? How about a prospect during a sales conversation where you know they’re barking up the wrong


The biggest impediment to a sale is the status quo! It’s often easier to live with something than spend the emotional energy on changing. Even if it’s in your best interest to

Sales enemy number 1

There’s an old axiom that a confused prospect never buys.  Well, the same applies to us as vendors. The first sale is always to ourselves. If we’re confused as to the problems

Clarity to Commitment

A major mistake I see in business is confusing efficiency with effectiveness and productivity.  Streamlining a process without considering if it produces the results you want.  Especially in sales. 20 years ago

Efficiency vs Effectiveness

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