we help You build a better business

If you are a forward thinking business leader of a small to mid-sized firm looking to structure, scale & grow your business, we'll help you to:

  • Increase sales to high value prospects both in a B2B and B2C space.  
  • Implement effective marketing systems which attract and nurture prospects, so that when they’re ready to buy they contact you.
  • Define your business strategy and go to market models.  Your strategy determines who your ideal markets are, what issues you solve for them and what makes you unique.  The right strategy helps you inoculate against external disruption while also providing a mechanism for you to attack new markets.
  • Develop a mindset of success.  All success starts between your ears.  Leadership can be taught.  You’ll learn the 7 mindsets all great leaders display and how to embody them in your life.

Our strategies will suit if...

  • You want to develop growth strategies which future-proof your organisation regardless of economic circumstances.
  • Become a leading player in your industry, attracting as many profitable clients as you can handle.
  • You’re ready to transition from a firm which relies on you to a business which you can scale and possibly sell.
  • You want a sounding board getting your gut feelings confirmed or corrected before taking action.
  • You’re willing to get out of your comfort zone and implement.
  • You’d rather do what works instead of reinventing the wheel.

We’re Rashid Kotwal and Barbara Sauter

Most innovation comes from outside your own industry or sphere!

Our 20 years working in senior corporate management and sales positions in Australia and Europe combined with our nearly two decades running our own consultancy enables us to bring a body of knowledge and experience to your table.

Since 2000, we’ve coached and mentored business owners in over 45 industries wanting scale their operations to increase revenue and profit.

Industries we’ve covered include professional services, manufacturing, IT and construction.

Latest Articles

In my over 3 decades dealing with buyers ranging from individuals to SME owners and senior executives in large organizations, two common reasons for NOT buying stand out. The first is the

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The Two Biggest Reasons People Don’t Buy

I love interviewing our clients’ clients. Finding out what they love and where things could improve. And in hundreds of interviews, there’s always been something, no matter how small, that could be

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Your clients’ feedback = your next sales opportunity

A concept I stress with clients who want to predictably grow sales is “Who you target is more important than the message”. A mediocre message to a prospect who’s likely to have the

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Are you selling ice to Eskimos?

Let’s look at a key component in every sale – trust. Why? Because at the core of every sale lies fear, uncertainty, and doubt. As buyers, we’re often thinking: “Am I making

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A key component of every sale is…

I was recently asked how to psych yourself up for cold calls – something most people dread. Let’s be honest, picking up the phone and talking to strangers isn’t fun for most

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Will you call?

The Two Traits of Every Great Salesperson – After decades working with salespeople, I’ve noticed two key attributes that separate the best from the rest: ​ 1️⃣ Empathy – The ability to

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The Two Traits of Every Great Salesperson

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