One of the earliest lessons I learnt in my sales career is “You have two ears and one mouth – use them in that order”.

Advice that’s particularly pertinent to handling sales objections.

“Objections”. A small word which often strikes fear into the hearts of even seasoned sales professionals.

I recently had the privilege of being interviewed on Objection Handling by US based, Sales Mastery magazine.

I trust you’ll find it useful. And no, it doesn’t matter whether you’re in “sales” or not. We all have to persuade and the content I share is relevant regardless of whether it’s a personal or professional situation.

You can watch the video interview below:




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