Your business success or lack thereof is a direct reflection of your mindset. How expansive or closed you are.
By mentoring and coaching business leaders ranging from solo professionals to owners and senior executives of mid-sized business, we’ve observed that no matter how good they were at their jobs technically speaking, unless they had the vision and a can do attitude, they never grew as people and their organisation suffered.
So what constitutes a growth oriented mindset? Watch the video or read the transcript below it.
Full Transcript
If you’re in business I’m sure you want to maximise your revenue and profit so you achieve the money, freedom and lifestyle choices you aspire to.
However, in our experience many small to medium sized businesses make common business building mistakes which eventually slash their revenue and profitability, meaning they never reach their full potential.
We were in that boat when we started our business coaching and consultancy just after the dot com crash at the turn of the last century.
Honestly, at that point we had no idea what we were doing and fell into the trap many business owners succumb to. That if you’re great at what you do, be it manufacturing, accounting, legal, engineering, plumbing or retailing, people will beat a path to your door.
Well, let’s just say they didn’t. Primarily because they had no idea we existed and could solve their problems.
Like most start-ups we went through some very difficult times because of that.
We were like kindergarten kids playing in the adult world of business. And we had really no idea of what we’d bitten off.
We made a lot of mistakes, but fortunately took the step to engage coaches and mentors who profoundly changed our thinking, drilling into us that we had change our mindset to become marketers of our business, not just focus on delivery.
To be successful we had to have a predictable system to attract and convert quality leads into good, long term profitable clients.
And that is the same for any business that wants to be successful. You have to move from the doing to placing a major emphasis on marketing and selling.
And it’s only until we learned and implemented 12 marketing and sales strategies which fuelled our growth that our business turned around and became successful.
In turn, we’ve taught and implemented the same strategies to our clients helping them significantly grow their businesses.
In this video I’ll cover the first and arguably the most important one, your mindset.
Every elite athlete understands the importance of having the aspiration to be the best, the necessary drive and the positive mindset that supports all of this. Talent will only get you so far. It’s your ability to get out of your comfort zone, take calculated risks, do the work and follow through that will bring the desired results.
And it’s the same in any business.
Your business success or lack thereof is a direct reflection of your mindset. How expansive or closed you are.
By mentoring and coaching business leaders ranging from solo professionals to owners and senior executives of mid-sized business, we’ve observed that no matter how good they were at their jobs technically speaking, unless they had the vision and a can do attitude, they never grew as people and their organisation suffered.
So what constitutes a growth oriented mindset?
We consistently observe that the ones that succeed, bring in higher value clients, double and triple their businesses, while achieving a balanced lifestyle all have similar characteristics.
They develop the confidence and courage to take calculated risks. They’re willing to be held accountable. When committing, they follow through. And if they can’t, they let people know why. They take responsibility and don’t use excuses to weasel out.
They’re open to new ideas. Willing to forge their own path and go against industry norms.
Yes but, doesn’t cut it. While they don’t have to agree with every strategic idea and direction, at least they give it due consideration.
Unfortunately though, not everyone is like this. Many people come from a place of fear. Not wanting to get out of their comfort zones, they stunt their growth.
Their minds are often locked into a struggle with the competition. Rather than focusing on what their unique strengths are, and we all have them, they worry about things they can’t control.
And most often they’re stuck in the weeds. Working on the minutiae of their business rather than taking the time to rise above, get a helicopter view and work on their businesses.
While some of these businesses are moderately successful, sadly they never ever really fulfil their true potential.
And as the aphorism goes, most men lead lives of quiet desperation and die with the song still within them.
Please don’t let this happen to you. Take stock of your own mindset and move forward.
That’s it for today.
Till next time, this is Rashid Kotwal.
