A speaker in an innovation workshop kept humorously stating he was an overnight success after 15 years of hard slog. And that more often than not, things take much longer to come to fruition that you originally think. Especially in sales.
I thought, ain’t that the truth.
Something we stress with every client is that people buy when they’re ready. Not when you need to make the sale.
The only thing you can control is whether you’re in front of them when they’re ready.
Transcript
A speaker in an innovation workshop kept humorously stating he was an overnight success after 15 years of hard slog. And that more often than not, things take much longer to come to fruition that you originally think. Especially in sales.
I thought, ain’t that the truth.
My name’s Rashid Kotwal.
Something we stress with every client is that people buy when they’re ready. Not when you need to make the sale.
The only thing you can control is whether you’re in front of them when they’re ready.
So my point is if you’re not consistently communicating with your potential prospects and past clients on a regular basis, you’re missing out on business when they’re ready and you’d be a good fit.
Now people ask us how often you need to keep in touch. And my answer is always, the more the better as long as you have something of value to share.
Here’s what’s worked for us over 20 years. We put out a newsletter and video twice a week. Now while that may be more than you could contemplate, you must communicate at least once every 90 days.
Leave it longer and you risk people forgetting you.
Remember, always lead with value. And then intersperse with explicit offers. You need to tell your people what you’ve got and give them the opportunity to buy.
So on that note, our offer here is if you’re not already a subscriber to our business building material, head over to revealedresources.com and put your details in. We have a wealth of business building material which has been battle tested and hardened and used by hundreds of clients and it’s all free.
Then when you’re ready, reach out and ask for specific business building advice on mindset, vision, strategy, marketing and sales.
Till next time, this is Rashid Kotwal.
