Free Marketing Course

Free Marketing Course

This 1+ hour video covers the basic principles of effective direct response marketing.

In this video we cover topics including:

I’ve listed some highlights and the approximate minutes into the video they occur.

  • Why listen to us and how you can build up your credibility – 3.50 min
  • The aim of marketing – 11 min
  • The Marketing Triangle – Media/Message/Market Match – 13 min
  • The importance of your USP – 16.30 min
  • The importance of social proof and how to get testimonials – 25 min
  • Implementing guarantees – 31 min
  • Improving Sales Skills – The importance of qualifying in or out – 41 min
  • Educational direct response marketing and life time value – 42 min
  • How to write winning sales letters – 46 min
  • The importance of consistent communication – 54 min
  • Our selling system – The DICTATE model – 56 min
  • Automating your marketing with CRM – 1 hr
  • Website content – What you must have 1.05 hours