The Fundamentals of Marketing Your Business

This 1+ hour video covers the basic principles of effective direct response marketing.

In this video we cover topics including:

I’ve listed some highlights and the approximate minutes into the video they occur.

• Why listen to us and how you can build up your credibility – 3.50 min
• The aim of marketing – 11 min
• The Marketing Triangle – Media/Message/Market Match – 13 min
• The importance of your USP – 16.30 min
• The importance of social proof and how to get testimonials – 25 min
• Implementing guarantees – 31 min
• Improving Sales Skills – The importance of qualifying in or out – 41 min
• Educational direct response marketing and life time value – 42 min
• How to write winning sales letters – 46 min
• The importance of consistent communication – 54 min
• Our selling system – The DICTATE model – 56 min
• Automating your marketing with CRM – 1 hr
• Website content – What you must have 1.05 hours