The curse of perfectionism

Are you a perfectionist?  Someone who wants everything to line up before you get out there.

There’s a useful saying in business, ready, fire, aim. Which really applies to those of us who need all our ducks to line up before taking action.

Transcript

There’s a useful saying in business, ready, fire, aim. Which really applies to those of us who need all our ducks to line up before taking action.

My name’s Rashid Kotwal.

Are you a perfectionist?  Someone who wants everything to line up before you get out there.

I’ll admit that in certain areas I am.  Which leads to procrastination or over thinking.

But that can cripple your results because you never take action.

Sure, there are lots of areas which mandate perfection. I wouldn’t want a surgeon doing 80% of the job when operating.

But product development, marketing and selling isn’t one of those areas.

Rather I suggest you think in terms of MVP or minimum viable product.

Just get it out there.

Remember, 80% done is good enough to start seeing results.

Get feedback to find out what your market really wants and will pay for. Make corrections and keep improving and innovating.  Think Kaizen.

And that applies equally to your marketing.  All too often people are crippled through indecision. They can’t decide on a design for a brochure, website or a card. Or what they should be saying to their prospects.  I’ve seen people take 6 months or more to get a simple website done.

As a result, nothing happens. Customers who may well buy are never given the chance to do so because they’ve never seen and been exposed to your message.

So if you’re stuck in this mode, check your mindset and make a decision to move on.

Be commercially smart.  Think progress not perfection.  Not one can buy a product or service you don’t offer yet.

Till next time, this is Rashid Kotwal.

 

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By |2019-07-04T09:18:01+10:00July 4th, 2019|Mindset, Practical Tips, Video Carousel|0 Comments

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