Are you someone who needs all your ducks lined up before you take action? Everything to be perfect? The i’s dotted and t’s crossed?
In business nothing happens unless you take action. Sell a product. Get the money in. Rinse and repeat.
Agora publisher, Michael Masterton is famous for the quote, “ready, fire, aim”.
Nike says, “Just do it”.
But so many business leaders suffer paralysis by analysis, go round in circles and miss out on opportunities.
Transcript
Are you someone who needs all your ducks lined up before you take action? Everything to be perfect? The i’s dotted and t’s crossed?
My name’s Rashid Kotwal.
In business nothing happens unless you take action. Sell a product. Get the money in. Rinse and repeat.
Agora publisher, Michael Masterton is famous for the quote, “ready, fire, aim”.
Nike says, “Just do it”.
But so many business leaders suffer paralysis by analysis, go round in circles and miss out on opportunities.
Start-ups think they need the perfect business card, website, marketing brochure before speaking to a prospect.
Others refuse to sell if the product or service isn’t yet 100% perfect. For those I have news. Nothing is ever 100% perfect.
Just get it out there. Get feedback. Make corrections and in doing so find out what your market really wants.
80% done is good enough to start seeing results now.
Sure, there are lots of areas which mandate perfection. I wouldn’t want a surgeon doing 80% of the job when operating.
But marketing and selling isn’t one of those areas.
It’s far better to take action and get your message out in front of your audience than wait for the perfect business card, brochure or website.
Marketing and sales is a game of intelligent guessing and testing. You try things out to see if they resonate with your audience.
Use the 80/20 rule. Your sales message needs to be effective, not perfect. Big rocks first. See if people positively respond. Then keep testing and tweaking to improve.
So if you’re stuck in paralysis, check your mindset and make a decision to move on.
One of my favourite sayings is, “Opportunity dances with those already on the dance floor”. If you’re out there doing things, other opportunities that you’d never have imagined will come out of left field. Think back in your life. What seemingly small decisions have led to hugely positive results that appear to come out of nowhere. Where would your life be if you hadn’t taken action.
So go do it!
Thank you so much for watching. As always I’d love to hear from you. Please add your comments below.
Bye for now.
