We’ve all done it. Looked up reviews for a product before buying it. Checked out what patrons said about a restaurant before deciding to try it. Or heard the glowing testimonials spruiking the amazing health benefits from some supplement or the other.
Those opinions sway us – for better or worse.
Well, surprise, surprise, it’s about to come crashing down.
NSW Fair Trading is leading a national crackdown on fake testimonials. And they’ve got restaurants, real estate and alternative health firmly in their sights.
More than 40 businesses across Australia have been asked to prove glowing testimonials that appear on the websites are real in a major crackdown by Australian Consumer Law (ACL) regulators and their state-based Fair Trading counterparts.
NSW topped the list, with 28 businesses issued “substantiation notices” in the last six months, but only 18 responded in a satisfactory manner to prove the testimonials are genuine.
You can read exactly what constitutes a questionable review here.
Now for the good news.
None of the clients we’ve obtained case studies and testimonials for could ever be accused of obtaining false or exaggerated testimonials.
You get comprehensive case studies and testimonials which could be anywhere from 400 to 1000 words long. All of which form a vital social proof component of your marketing collateral because your prospects figure that if you’ve achieved results for similar people, you’ll be able to do the same for them.
Our rigorous process of interviewing your clients, finding out exactly how they’ve benefited, writing it up in a low key way and getting it approved before publication completely protects you no matter how hard a regulator looks.
We look for proven results, not what they’re “going to do”.
You can read more about the case study/testimonial creation service here. Then call us on (02) 9499-7958 to get started.
And before I sign off, we’ve had significant interest regarding our Referral Package from individuals who don’t want to be put into a box.
Two slots have already gone for this month so we can only do two more. So if you’re looking for you next senior position, and wondering how you can bypass recruiters who don’t understand what you can offer, we can create a comprehensive “get in the door” package which highlights your expertise and gets attention from potential employers.
Read this article for more information and call us for a confidential discussion on how we can help position you.
Rashid & Barbara.
