Love him or loath him, Trump pulled off a remarkable victory. I thought there are some great sales lessons in how he did
it.
ABC’s Global Affairs Editor, John Lyons thinks Trump’s victory comes down to a) what his audience cared about and b) his messaging.
The 6 top issues in order of importance were:
- State of the Economy – reflected in the cost of living
- Immigration
- Threat to democracy
- Abortion
- Healthcare
- Crime
His “It’s all about the economy” message resonated with working and middle America.
Kamala focused on abortion, healthcare, crime – while important, they weren’t top of mind.
Working & Middle America is doing it extremely tough.
Living is very expensive. Lots of them feeling hip pocket pain. Kamala didn’t come up with a credible economic plan – addressing top of mind, urgent issues.
A Black woman campaigning for Trump put it this way – It’s not about identity but cost of living – pocket book issues.
These voters didn’t care about what Trump did or said. They were impervious, only looking at their own issues. Tough to get a reliable job with steady income, which in the US means not having adequate healthcare or retirement income.
They swung in behind Trump in droves. Meaning for the first time in 20 years, a Republican President won BOTH the popular and College Votes.
So what lessons can we learn for our own sales?
- Connect with people where they’re at.
- Address core pain – urgent issues. Rising living costs, job insecurity, and financial uncertainty.
- Clarity is key. Stick to a core message. A confused prospect never buys.
- Emotional resonance beats logical arguments. Logically speaking increasing tariffs will put up the cost of goods – much of it imported from China & Mexico. But it sound’s good.
Sales isn’t about you. It’s about your prospects. Their fears and desires.
The key is knowing what they are and homing in on them – something one would say, Trump did exceptionally well.
And finally, both parties would have spent heaps on focus groups to find out.
Do you know exactly what your clients’ value? And why they buy?
Engage me to interview your key clients and find out exactly why they buy, what you could do better and how to ensure your message aligns.
You’ll get actionable intelligence including key messaging, a case study and testimonial allowing you to win over more clients and keep them coming back.
Now’s a great time to do this – setting yourself up for a bumper 2025.
Contact me on 0414 913 334 to get started.
Rashid.
