I’m sure you know the drill at networking events. You stand up and give your 40 second elevator pitch and hope you get your message across succinctly so it generates interest.
However the other day we played “switcheroo”. You had to introduce someone else and they you.
Which demonstrated an interesting point. The person introducing you often gave a more succinct and targeted introduction that cut right to the chase.
This is what my partner came up with…
“I’m sure you have clients you’d rather not deal with. In every business there are A, B and C level clients. And out of the A, there are a small set of high level AA’s you really make you the most money with the least amount of hassle. Rashid helps you attract, convert and retain these AA high level clients immediately improving your profitability.”
I turned the person next to me and said, “He said that better than me!” His response? “I know.”
Which leads me to my point.
We all have trouble articulating our own value succinctly. We’re simply too close to it.
Having an outside marketing and sales expert look at your business, package up and explain what you do and what your clients get will help you attract and convert better quality clients.
We’ll see things that you don’t. Articulate value that you think is obvious, but your clients don’t know you provide. Package up your solutions providing more value which inevitably attracts higher quality clients who spend more.
And it all starts with a Two Heads Consultation where we drill down into what you do, who you serve and help you position yourself correctly to generate more high quality business.
Call us on (02) 9499-7958 to get started.
Rashid & Barbara.