I love this quote from the late Zig Ziglar.  “Your attitude not your aptitude will determine your altitude in life.”

This is especially true in tough times like we’re facing with Covid-19.

Your thinking can be expansive, believing opportunity is everywhere.  Or you can contract, bury your head in the sand like an ostrich, hoping it will all go away.

Now, your job in sales is to find the people out there who are expanding.

But don’t make the mistake of going in boots and all.  Slowly, slowly catchee monkey.

Offer a small thing your clients can easily buy into, a thin slice of your overall capability .  Something that’s been niggling them and that they’re willing spend money solving.

Once you’ve got a foot in the door and over delivered, you’ll have built up trust.  Only now look to to broaden out your offering with them.

If you’d like our help to narrow down your offering, craft a message which cuts through and test a market, give me a call.  We’re offering short, sharp sessions where we focus on just one thing so you get it done.

Contact me at RevealedResources.com.

Till next time, this is Rashid Kotwal.


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