The Accelerated Business Growth – Marketing & Sales Program

The Accelerated Business Growth Program is an Individualised Marketing and Sales Implementation Program designed to help you achieve consistent growth.

We work with individual consultants and professional firms in the following situations:

  • You have a strong business foundation and have achieved a level of success.
  • You have good clients who appreciate the results you get them.  However, your business has hit a plateau and you’re not growing at the rate you’d like.
  • You don’t really enjoy marketing, nor do you find it very effective.  Finding new clients on a consistent basis is a struggle and there’s only so much networking you can do.  Therefore you tend to resist or avoid actively marketing yourself.
  • You want a strategy, plan and most importantly, implementation support.  You’re not looking for general ideas, concepts or general business coaching.  What you really want is results.  You know you’ll only achieve these is by implementing effective marketing and selling systems.  But that’s not your core expertise and acknowledge you need expert external implementation assistance.

The marketing and selling strategies and systems we implement:

  • Allow you to attract more, better qualified prospects at a lower cost whilerejecting those who aren’t a good fit.
  • Educate your prospects as to why you’re the right choice, while instilling confidence and trust.
  • Nurture prospects at different stages of the sales process, so that when they are ready to buy, you are the obvious choice.
  • Significantly shortens the sale cycle.
  • Generates more sales at greater profit margins.

These are some of the outcomes you can expect…

  • To become a trusted advisor and authority figure in your market.
  • A turnkey lead generation system which will attract well qualified prospects.
  • A referral kit which makes it easy for people to recommend your business.
  • Systemising your sales process increasing conversions.
  • Efficient use of technology to leverage your prospecting and sales efforts.

What deliverables will you get when we work together?

  • Marketing Strategy

    Every business we work with has unique goals, culture and capabilities.  So a one size fits all approach doesn’t work for anyone.

    Therefore we start our work together by defining a marketing and sales strategy for the next 12+ months.

    Our strategy involves:

    1. Determining the right target market(s) – existing as well as breaking into new markets
    2. Crafting messages which resonate, attracting prospects in this market
    3. Your ability to get your message in front of this market.

    Once that’s bedded down, we create an execution plan for the next 12 months which details exactly what activities need to occur and when.

  • Marketing Collateral

    Prospects fall into 3 stages of engagement.

    We will help you create collateral which targets each stage outlined below:

    Sidewalk or Browsing:

    Sidewalk leads are potential customers who aren’t yet aware that they have a problem, or they have a problem but it doesn’t seem like a big deal. They don’t know why they need your services yet.

    Your goal is to pique their interest and bring them into your marketing funnel via informative articles, short educational videos etc.

    The key is to get these people onto a follow up email list where you can gently nurture the relationship moving them into the slow lane.

    Slow Lane or Searching for Solutions:

    Slow Lane leads are prospects who are aware that they have a problem and are actively looking for information on solutions.

    They’re willing to spend more time looking for a solution and will seriously research solutions.  But they are not necessarily ready to commit yet.  Therefore the depth and quality of information you provide is critical.

    Fast Lane or Ready To Buy:

    These are potential customers who have done their homework and are ready to buy.  The only question is from whom.  If you meet their criteria the sales process can be quick and smooth.

    We will help you create collateral which targets each of the three lanes.

    This could include:

      1. Short articles
      2. Videos
      3. Webinars
      4. Ebooks/Whitepapers
    • Case Studies & Testimonials

      Prospects are naturally sceptical.

      Case studies/testimonials provide social proof that back up your claims, and demonstrate the value you provide.

      These are built through client interviews which explore the benefits your clients have experienced by engaging you.

      There are two additional benefits you’ll get from survey interviews. We will find out why your clients bought from you which will help develop your USP (Unique Selling Proposition – or what makes you unique/stand out from your competition)

      You will get invaluable information regarding improving your business. This material is multi-purposed.  It will go onto your website, into keep in touch newsletters, and other sales material.

    • FAQs

      Over time you’ll have realised prospects all have similar concerns and ask similar questions.  FAQ’s are an excellent way of dealing with objections before they are voiced.

    • LinkedIn Profile

      A well written LinkedIn profile will attract prospects searching for building services. We’ll revamp your LinkedIn profile allowing prospects to get a better understanding of how you can help them.

    • Facebook Business Page

      Facebook has become a major source of quality prospects in almost any market be it B2B or B2C.  We will work with you to leverage the power of Facebook marketing.

    • Website Revamp

      Your website is the window to your prospects initially look through.

      If necessary we will recommend a new structure and content for your website.  While we will rewrite specific pages as necessary, a completely new website will be priced separately.

    • Lead Generation Advertising

      We will implement a lead nurturing program which keeps your name in front of prospects over 12 months and more.

      We will write all the ads, landing pages and follow up email sequences.

      We’ll monitor performance on an ongoing basis to ensure we get the best ROI from the advertising spend.

      On-line advertising media could include:

        1. Google Adwords – Search & Display
        2. Facebook Advertising
        3. LinkedIn Sponsored Update Campaigns
      • Lead Nurturing - Keeping In Touch

        Prospects will connect with you in a variety of ways. Some will come to your website. Others will call.

        Not everyone will be ready to become a client straight off the bat.

        In fact, studies have shown that:

        94% of your prospects will go online to research you, your company and your products and services before making a purchasing decision.

        92% of senior business executives research business problems online and prefer to obtain information about your products and solutions through content such as white papers, blogs, articles, and educational materials before calling your company.

        And B2B prospects are 57% of the way down in their purchasing decision before contacting a supplier.

        Therefore implementing a lead capture and nurturing process which gently educates prospects, keeping your name in front of them while they move down the sales funnel before engaging in a sales conversation is an essential component in 21st Century marketing.

      • Sales Training & Coaching

        Sales is where the rubber hits the road.  We will work with you to improve the overall sales process – from initial enquiry/call to final order and subsequent follow up.

        This is not just about what is said when and how, but the actual step by step process of follow up, what materials need to be provided, when etc.

        We will also work on:

        • How to target the right types of end clients.
        • How to get initial appointments with prospects.
        • How to handle sales meetings
          • Drill and skill you in our proven Sales Discovery Process and DICTATE model.
          • Questioning skills
          • The pitch
          • Follow up
        •  You have the option to record your sales conversations so we can give you direct feedback.

      How we work together

      The Business Accelerator Program gives you all the support you need to create and implement a marketing and sales systems for long term, sustainable growth.

      Together we will put in place measures to bring in new business, but Rome was not built in a day.

      This is a medium to long term project.  As such we ask that you give it the time and resources it will need.  Anything else is a waste of your time and money.

      Every organisation who has done so and implemented our strategies has become a market leader in their field.

      On average we will convene twice a month for around 1 – 2 hours each session to work on your business.  We will be available mid times to provide guidance, accountability and feedback.

      We work with clients from around the world.  Meetings can be local or via Skype or Zoom.

      This is a medium to long term project.  As such we ask that you give it the time and resources it will need.  Anything else is a waste of your time and money.

      Every organisation who has done so and implemented our strategies has become a market leader in their field.

      On average we will convene twice a month for around 1 – 2 hours each session to work on your business.  We will be available mid times to provide guidance, accountability and feedback.

      We work with clients from around the world.  Meetings can be local or via Skype or Zoom.

      What results can you expect?

      Our goal is to help you succeed.  We will bring all our resources, knowledge and experience to the table to help you grow your business.

      Ultimately, your results will depend on you. This program is not a quick fix. What you put in is what you will get out.

      Your success will come through your commitment and a strong determination to do what it takes. There’s no magic wand and no overnight success.

      If you’re to get maximum benefit from our collaboration, you must commit to following our advice, implementing and being held accountable.

      Yes, there will be times when you feel the pressure of day to day activities hemming in. However, our role is to keep you focused on the bigger picture, while helping you manage the details. We will celebrate your wins and be there for you when the going gets tough as it inevitably will at times.

      Here are some results our clients have achieved by embracing our program:

      The Right  Property Group (Investment property buyers) doubled their original fees from $3,000 to $6,000 with minimal push-back and no loss of clients. Our work with them primarily involved mindset – they needed to believe their service was valued at $6,000.

      We helped them elicit and embody this value mindset and coached them in marketing, selling and presentation techniques which explained to their buyers why they should willingly pay this amount.

      They now charge $9,900 per property they locate and business is booming.

      John Corrigan successfully sold a coaching program into Catholic High Schools. The program cost a school $23,000 for one year. However, having extensively interviewed his clients (all Principals of large Catholic Schools), we realised he was actually short changing his clients by not providing a longer, more comprehensive program.

      We put his fees up to $75,000 and now lock schools into a 3 year contract. Schools happily pay this as they understand the value they receive and the results they can achieve.

      Kemppi Welding Australia (multi-national manufacturer of high end welding equipment) credits us with helping them become the 2nd most profitable subsidiary worldwide behind Germany due to our strategic mindset work with the MD, and sales and marketing coaching and implementation with his sales team.

      Dragon Fire Services specialises in Commercial & Strata fire protection in Sydney.

      Fire Protection is extremely competitive. Many of the players undercut on price to win jobs. Dragon recognised they needed to stand apart and win jobs based on their expertise and experience, not price.

      Within 12 months, business revenue grew by 50%.  We continue working with them to improve their systems first, then ramp up their marketing to consistently bring in higher value clients.

      Heraeus Kulzer – subsidiary of a leading multi-national dental manufacturer credits us with putting in the foundations taking them from a $3M to $11.5 million company in 4 years.

      Is the Business Accelerator Program right for you?

      Over the years we’ve realised our successful clients all share the following traits.

      • You are committed to being the best at what you do.
      • You’re determined to make your business work and will ethically do whatever it takes to move forward.
      • Our collaboration will only succeed if you keep an open mind, be open to new ways of doing things and getting out of your comfort zone.
      • You are willing to invest in yourself and your business, knowing it’s the best investment of all.
      • You realise that if you want different results, you need to start doing things differently. And you are ready to make that change.
      • You accept there’s no magic wand. Lasting change takes time and effort. There are no shortcuts and you’re willing to make difficult decisions where appropriate.
      • You know that growing a business takes investment up front and that rewards are reaped later.
      • And finally, you know that there’s no such thing as an “overnight” success and you don’t get blinded by the lure of instant gratification.

      If these fit you as well, you are likely someone we can help grow.

      • You are committed to being the best at what you do. You’re determined to make your business work and will ethically do whatever it takes to move forward. You’re willing to get out of your comfort zone and try out new ideas and behaviours.
      • You are open to new ideas. If you’re set in your ways or think you know it all, what’s the point of working with us? Our collaboration will only succeed if you keep an open mind, be open to new ways of doing things and getting out of your comfort zone.
      • You are willing to invest in yourself and your business, knowing it’s the best investment of all. You realise that if you want different results, you need to start doing things differently. And you are ready to make that change.
      • You accept there’s no magic wand. Lasting change takes time and effort. There are no shortcuts and you’re willing to make difficult decisions where appropriate.
      • You know that growing a business takes investment up front and that rewards are reaped later.
      • And finally, you know that there’s no such thing as an “overnight” success and you don’t get blinded by the lure of instant gratification.

      If these fit you as well, you are likely someone we can help grow.

      The Next Step in taking accelerating your business growth.

      If you would like to further explore how we could help you grow your business, please contact us for a preliminary Discovery Session. This is a no-obligation way to find out more about the program and whether it’s right for you.

      In that session we’ll explore what challenges you and your top team are facing, what kind of results you’d like to see instead, and whether this program is for you.

      Call Rashid or Barbara on +61-414-913334 to initiate the discussion. We look forward to our conversation.