“You’re doing what?”, I exclaimed. I looked at him incredulously, laughed and said, “Wow, I’d never have considered doing that to attract clients.”
Mitesh Mody started his Charted Accountancy practice a couple of years ago in Sydney.
Having found the usual networking activities weren’t effective, he tried something completely outside the box. Something that was producing a consistent stream of new clients.
He set up a stand at the local Saturday markets.
If you’ve ever been to a local farmer’s or art and craft market you’d know the usual stall holders. I’ve never seen a professional services organisation exhibit!
Intrigued, I asked him how he did.
“People come up to the stand and read the large question cards I have on the table. You can see them thinking, talking to each other and commenting, ‘Yup, I have those issues’. Then they take my details and make an appointment. Some people laugh at me, but I have the last laugh as on average I pick up a couple of new clients per market day.”
I’ve included a picture of the stand, but here are some of the question cards. They all hit issues many people feel about their accountants and are meant to provoke a discussion.
- “Is your accountant giving you a headache?”
- “Is your accountant proactive?”
- “Are you getting genuine added value from your accountant?”
- “Are you looking for a registered SMSF Auditor?”
- “Are you looking for a reliable Charted Accountant?”
- “Are you thinking about a Self Managed Super Fund?”
Mitesh is a great example of a “big thinker”.
Big thinkers think outside the box.
They ask “What else could I be doing to grow?” They take risks and try new things. They’re willing to be laughed at. They’re willing to fail fast and keep going until they ultimately succeed.
Rashid & Barbara.