No matter what business you’re in, or what you sell, in a world of too many options and too little time, your prospects’ obvious choice is to just ignore the ordinary stuff.
Therefore you need to stand out. Attract people who spread the word. Don’t go for the safe middle ground. Be bold, never boring.
I think you’ll enjoy this TED talk by Seth Godin. Look out for the product example around the 13 minute mark. It’s hilarious.
ARVE Error: src mismatch
src in org: https://embed.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread
src gen org: https://embed.ted.com/talks/seth_godin_on_sliced_bread