“Sales”.  It’s a word that often conjures up very negative perceptions.  But as Jack Vincent eloquently points out in this TED talk, a sale is akin to a love affair leading to a long term partnership.

Put another way, selling as all about loving your customers and having them fall in love with you.

Jack explains how you can use the same “soft skills” great romantic relationship builders utilise when finding and managing prosperous business relationships.

Whether you’re in sales or just want to improve the quality of your personal relationships, these ideas will help.

Watch it here.

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