The Camel and the Unicorn

The Camel and the Unicorn.

One has been around for millions of years and will continue to do so.  The other is a mythical creature symbolising magic and miraculous growth.

Which one do you aspire to be in business?

While it’s tempting to say you’d love to become a unicorn, the reality is the camel is the better choice for most of us.

Camels are built to last.  They can withstand extremes in climate and happily live in deserts as well as frigid mountains.

They’re resilient!

Which is exactly what you need to be as a business leader.

Leaders chasing unicorns constantly look for fast growth.  But that’s often a high risk activity, both in terms of effort and money.

Rather, adopt a slow and steady growth trajectory.

Rely on yourself and your own resources.  Have the grit and determination to keep putting one foot in front of the other.

Be strategic, not opportunistic.

Real success comes from having a vision, setting a strategic direction and following it.

It’s not to say you can’t take advantages of opportunities, but beware the bright shiny object syndrome where you go off chasing stuff.

Knowing your purpose and having a strategic plan keep you on the straight and narrow.  You achieve realistic growth because you don’t spread yourself too thin.

Focus on your vision and purpose.  The reason you’re in business.  The problems you solve and the lives you want to impact.  Use this as a lens when making choices as to how to move your organisation forward.

Reboot, Revitalise and Thrive

Do you have a clear growth strategy for 2021?  What you want to achieve in terms of money, time and lifestyle.

If you’re not absolutely clear and/or don’t have an actionable implementation plan so you hit the ground running in January next year, contact us regarding our Reboot, Revitalise and Thrive strategy sessions.

Concentrating on client acquisition and growth, we’ll look at where you are, and what you want to achieve in the 12 to 24 months.

You’ll know what your major 3 to 4 priorities are. What must be done and by whom. Your risk factors and how to mitigate them.

And then put an implementation plan together.

Now is the time to really ramp up your action and your activity so that you can hit the ground running in January 2021.

Contact me and I’ll give you more details.

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By |2020-11-18T13:34:53+11:00November 18th, 2020|Practical Tips, Strategy|0 Comments

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