There’s a big myth. That getting a referral means you just rock up and the sale is in the bag.
Nothing is further from the truth. In essence a referral is nothing more than a potential prospect. You still have to go through your normal sales process starting with qualifying this person in or out. However, where a referral can help is in making your prospect more open to your approach.
Today I’ll be going over 4 different referral scenarios and showing you why some referrals are more likely to convert than others.
