Freedom to choose or choice.  It’s a cornerstone of western societies which we take for granted.  But always being given the freedom to choose is not necessarily to our ultimate advantage.

And the relationship between individual choice and that which is good for society is culturally viewed fundamentally differently in the East.  Something worth noting should you do business there.

This TED talk by Sheena Iyengar provides some fascinating insights into two completely different world views and how they can affect you personally.

Watch her talk here.

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