We’ve run a survey on what people would like to see and what help the market place would like to get in regards to creating information/knowledge product.
I thought you might be interested in knowing what we’ve found.
In case you have had any doubts that creating books, courses and other mainly “how to” products would not cover the markets needs, think again.
Here are the results:
46 % of you are primarily delivering services rather than products
46 % are dealing in the B2B space and 40 % in the B2C space
51 % of you would like to move away from trading time for money which means that you should be looking at leverage in your business and/or life
85 % of respondents said that they wanted to move away from trading dollars for hours and create more leverage for themselves
This question covered the different products you would want to create here are the percentages:
Books 65 %
Manuals 73 %
Workshops 73 %
Seminars 77 %
Ebooks 71 %
Membership sites 73 %
Online courses 63 %
Teleseminars 65 %
Webinars 57 %
It appears to me that there’s a great deal of interest on how to create these different products. The next step for us will be to put together a roadmap for all of on how to go about creating all of this.
The two most “in demand” areas are the technology 63 % and how to market the products 63 %
44 % voted for the “done for you” approach, this is pretty much what we were expecting. It can be quite daunting to get it all done, and not all of us have all the talents one needs to do these things successfully. However there were 44 % of you who are interested in some basic teaching and a blue print or alternatively an online delivery with eclasses etc.
For quite some time we had suspected that teaching what technology to use and how to go about choosing the right technology. This survey revealed to us that this was an area of concern for many of you.
If you’re struggling with what sort of technology you need to get started drop us a line, we’re more than happy to give you some pointers, just send an email to firstname.lastname@example.org