Innovation is the flavour of the month. But innovation has been happening since time immemorial. However what’s changed is that smart organisations now realise that trying to innovate and come up with new products in secret blocking out competitors isn’t smart.

Cooperation with other organisations, maybe even your direct competitors can lead to significantly better products.

This 6 minute video made in 2008 by Professor Philip Kotler, author of over 70 books, ranked in 2005 as the fourth most influential management guru by the Financial Times covers how to create, communicate and deliver value to your target market.

Watch it here

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