Case Studies
Here are real sales letter promotions we’ve written for clients.
Where we had a "before" we’ve included it as a comparison. Click on the images to see a full PDF of the letters.
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Bryn Software Systems
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Phill Kenny of Bryn Systems writes software to connect Exporters to Shipping Lines. Our challenge was to get exporters to change over from their manual processing of forwarding instructions to an automated one. The new system was free for the exporter, however getting people to try new things can be a challenge. We did the maths and came up with an incentive for users to switch. Phill reported that the letter has not only paid for itself, but brought an old client back. He intends to use the letter every 6 months for new prospects.
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Phill Kenny of Bryn Systems writes software to connect Exporters to Shipping Lines.
Our challenge was to get exporters to change over from their manual processing of forwarding instructions to an automated one. The new system was free for the exporter, however getting people to try new things can be a challenge.
We did the maths and came up with an incentive for users to switch.
Phill reported that the letter has not only paid for itself, but brought an old client back. He intends to use the letter every 6 months for new prospects.
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Imaje Events
Imaje Events organise are a one stop shop corporate event manager.
One of their offerings is a corporate hospitality suite at the AFL at the Melbourne Cricket Ground.
As the AFL season is about to commence, Imaje Events asked us to rewrite their promotional emails.
Here are the before and after emails:
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