The power of positioning!
In business it's not who you know but who knows you. If you're well known as an expert in your market, potential clients will seek you out and ask if [...]
In business it's not who you know but who knows you. If you're well known as an expert in your market, potential clients will seek you out and ask if [...]
If I were to ask you who your market was, how specific would you be? Would you say, “potentially everyone”, or could you narrow it right down to specific people experiencing specific [...]
Any salesperson worth their salt knows we all buy on emotion and justify with logic. From complex to completely transactional, impulse purchases, emotions drive buying decisions. And it doesn’t [...]
Every business needs to answer 3 fundamental questions. Who is your market? What message from you will make them sit up and take notice? Can you get traffic? e. get your message [...]
What advice would you give to your 11 year old self? I’ve been watching a group of successful people do just that. We’ve been in business 20 years, which got [...]
Many businesses don’t have a clear concise message. And can’t identify a market segment who will resonate with what they have to offer. One of the hardest lessons to learn in professional [...]
There’s an old saying, It’s not what you know it’s who you know. However, I firmly believe in business it’s not who you know but who knows you. Imagine you [...]
Compound interest is considered to be the 8th wonder of the world. It leverages your money with exponential growth as long as you keep reinvesting your returns. The power of your positioning [...]
A big mistake we see is when businesses take a piecemeal, ad-hoc approach to client acquisition. Which means they struggle to have a steady stream of incoming clients. To consistently [...]
Swiss couple Christian & Yvonne import, manufacture and mature Swiss Cheese in Queensland. Barbara and I have been clients for a number of years. Their cheese is excellent – but that’s not [...]
What do you do when a prospect says no. How often should you keep following up? When do you give up and call it a day? The answer may surprise [...]
You may have noticed we’ve been running Zoom sessions on how to get more clients in 90 days without pushy sales tactics. The feedback has been great. Which is lovely J However, [...]
When coaching people in sales, we stress the axiom, “I don’t care how much you know until I know how much you care”. We all want to feel heard [...]
There are only 5 keys to success in business. You must have a clear problem you solve for a specific market Your market must know you exist. They must believe you can [...]
There are only two ways you can get new clients on board. One is to wait for them to find you. The other is to actively search them out. [...]
You’ve got a meeting with a potentially high value prospect. It’s happening in a few days. What you do now to position yourself in your prospect’s eyes will make all the difference [...]
Do you like prospecting for new business? Go on, be honest. If you’re like most of us you may well hate the thought of it. But that means you’re missing [...]
I’m sure you’ve heard phrases like… “Content is king”. So you write articles, create videos, put posts on every form of social media in the hope that prospects will contact you and [...]
As we come out of lockdown and enter a new phase, none of us really knows what the new normal will look like. My name’s Rashid Kotwal. Here are some [...]
How client centric are you? And why does it matter anyway? We’re coming out of lock down, people are starting to look forward. Businesses are starting to wake up and look to [...]
Most of us have business sitting right under our noses. We just fail to see it. And it’s costing us big time. Did you know it takes seven times the [...]
As we come out of lockdown and enter a new phase, what will that look like for you? Will it be more of the same or have you really thought about what [...]
A trap many consultants fall into is trying to sell the big enchilada. Business transformation. Improving leadership or company culture is another prime example. It’s intangible. It’s really hard to [...]
What a difference a few weeks make! Opportunities are everywhere. You just have to look and more importantly, take action! A mastermind member who deals with commercial real estate investment was in [...]
The Chinese symbol for crisis denotes both danger and opportunity. Both of which we’re experiencing with the pandemic. My name’s Rashid Kotwal. Over the last few weeks I’ve spoken [...]
The Chinese symbol for crisis denotes both danger and opportunity. Both of which we’re experiencing with the pandemic. While a lot of businesses have massively suffered, a significant number have found new [...]
Agility, resilience, resourcefulness. The three hall marks of every successful person be it in business or life in general. And never more pertinent than in times like these. My [...]
Agility, resilience, resourcefulness. The three hall marks of every successful person – be it in business or life in general. And never more useful than in times like these. Agility in business [...]
As a leader do you ever find yourself saying any of this? Nobody can do it as well as I can. If you want it done right, you just have [...]
Leverage! Archimedes famously said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” Ultimately, leverage is about increasing efficiency across the [...]
Are you outsourcing your thinking? Going with the flow. Letting others tell you what to think, how to act, who to support, what your opinions should be. Or do you [...]
When faced with adversity you have a choice. Hunker down. Close the blinds. Hope it’ll go away. Give up. Or… Look for opportunities. There’s always a silver lining. You just have to [...]
Should I call? Should I not call? Should I actively sell? Should I hang back? In the words of Henry Ford, “If you think you can or think you can’t [...]
It would be an understatement to say that the world’s in turmoil. So when confronted with a situation there are different ways we can deal with it. We can apply expansive or [...]
Right now we’re in the middle of the Covid-19 storm. And while we’re all battening down the hatches, at some point the storm will pass. And we need to prepare to be [...]
Right now the world seems to be going to hell in a handbasket. Fear and uncertainty rules. Having said that, you have a choice. You can retreat, bunker down [...]
Right now the world seems to be going to hell in a hand-basket. Fear and uncertainty rules. As a species, we crave order, structure and leadership. We can’t control everything that’s happening. [...]
What sort of leader are you? My name’s Rashid Kotwal. Over 40 years I’ve come across a wide variety of leaders. Some great, others positively toxic. I vividly remember one [...]
Fires, floods, now pestilence with Covid-19. In uncertain times as a population we’re uncertain, confused all the way to downright fearful. And this is exactly when we need strong leadership. At a [...]
Fires, floods, now pestilence with Covid-19. We live in an age of disruption. So it’s not a case of if, but a case of when something unforeseen will come up. [...]