The Chinese symbol for crisis denotes both danger and opportunity.  Both of which we’re experiencing with the pandemic.

While a lot of businesses have massively suffered, a significant number have found new opportunities through realigning their offerings.  Some to existing markets, others to completely new ones.

So questions we encourage you to ponder include:

What is Covid-19 good for?  What are the good sides?  What do current circumstances force us to do?

If your business is struggling, what can you do to reduce costs, become more efficient, gain leverage?  Are there new ways of delivering?  Could you use your expertise to produce different products or services?

Conversely, if your business is doing really well, could you become more efficient?  Leverage your current resources to increase your profits without increasing your costs?

Regardless of which camp you’re in, what will post Covid-19 look like? 

While I don’t want to bandy around words like the “new normal”, the fact is there will be changes to the way we work and live.

So what do you need to put into place NOW to give yourself the best chances of success further down the track?

Will your business and delivery model still stack up?  What do you need to consider?

When working with clients we’re taking both a short and medium term view.  What needs to happen in the next 30, 60, 90 days as well as what could be coming down the road in 2 to 3 years.

There are two main areas we focus on.


What are all the issues being faced now.  Where should you be focusing.  What to give priority to.  We use our Impact – Ease methodology to determine what order to tackle each task, as well as who should be doing it.

We refine your accountability chart.  Determining exactly who is responsible and accountable for what.

Then ensure the right people are in the right roles.  Do they understand the role.  Do they want it.  And have they got the capability to execute.

We put measurement scorecards into place to provide leading indicators which tell us you’re on track.

Our 4MAT system makes communication efficient.  To prospects, clients and staff you’re delegating to.  This is especially important with remote teams where there’s far more scope for miscommunication leading to errors and rework.

Marketing & Sales:

Using our Value Gap Analysis methodology you’ll determine exactly what your clients want from you.  What they consider your real value to them is.  This allows you to do two things.

Focus on providing more of what they value and will pay for.  And opportunities to realign and find new product/service offerings given their feedback.

Using empathy maps and a Green Sheet process we work with you to distil and hone your message and efficiently target prospects.

And finally, sales.

If you have a sales team, we ensure they fit the types of sales roles.  Often a realignment of roles will help a non-performer become a star.

We drill and skill you in our sales process which is especially useful when selling higher value products or services both in a B2B and B2C space.

So here’s our offer.

If you’d like to discuss how we could help your organisation navigate through Covid-19 and come out the other end in excellent shape, we’re offering complimentary 30 minute focus sessions where we’ll go through what you’re facing and come up with a plan.

This is NOT a sales call.  We will give you our best advice with no obligation.

Call Rashid on 0414 913 334 and we’ll set up a time.

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