Direct response sales letters are one of the most powerful methods of quickly attracting new, good quality business.
Designed to specifically cut through the clutter in your prospect’s in-tray (or inbox), while extolling the virtues of your product or service in a non-intrusive way, a well-crafted sales letter is the most powerful lead generation tool you can employ.
And unlike a salesperson, your sales letter will relentlessly go out and deliver your message perfectly, every time.
It will never call in sick. It will never complain. And it will never quit on you. Simply put, a powerful sales letter is like ha
ving a little automatic, money-making robot working for you, tirelessly…day and night.
But Creating That Winning Sales Letter Is The Hard Part…
Unless you’re an expert direct marketing copywriter, it could take you years and can cost you a small fortune to figure out just the right combinations that make some sales letters work – while others fall flat on their face.
Have us create an effective promotion for you…
We’ll create a 3 step “direct response style” sales letter (physical mail, email or fax) that will effectively get your message out to your target audience.
The letters speak to all the features, benefits and advantages your product or service will bring to your prospects in an unobtrusive, non-threatening way, inviting them to call you for more information.
And once they do, you know they’re a warm lead, which makes for a far easier sale and better quality clients.
And the best part is, unlike a salesperson, a letter doesn’t have feelings. It never feels rejected or tired.
A letter also gives you leverage. Yes, there’s work involved in creating a winning promotion, but once you have it, you can keep sending it out to get a flood of new enquiries.
And if you’re wondering why three step campaigns?
Single step campaigns waste an enormous amount of money.
Based on experience from direct marketing experts worldwide, multi-touch campaigns can increase results by over 65%.
Who will this work for?
You could be a professional services firm (accountant, financial planner, mortgage broker, occupational health & safety etc.,) or even a multi-national equipment manufacturer.
The products and services you sell are complex and you have to articulate the value, but have trouble doing so effectively.
You have strong competition and risk being perceived as a commodity and competing on price.
You know who your target market is and want a mechanism to cut through with your message and get them to take action and call you.
Here’s what one of our clients had to say…
“We’re very good at what we do – but being technical people, often have difficulty explaining to prospects why they should use us.
Recently we wanted to promote a software system that helped exporters automate their forwarding instructions to shipping lines.
Rashid Kotwal worked with us to create a promotion which included an incentive for exporters to switch. He helped us “do the maths” to ensure the promotion would be profitable.
The results? So far the promotion has paid for itself. We got 4 clients on board including reactivating an old one.
As I’ll be using this promotion (and variations) on an ongoing basis (every 6 months), I know I’ll get an even better return on my investment. Rashid was very responsive to our requirements, his consulting was invaluable and I would highly recommend him.” Phillip Kenny, MD, Bryn Systems, Melbourne.
Here are some common questions we get asked about the lead generation letters…
Q) “My product or service is complex and I need to speak to people to get interest.”
Sure you do.
However, a well written letter does the initial qualification for you. It’s designed to raise awareness and interest with your prospects.
So when you do call, you’re likely to get a warmer response. Your prospect already knows something about your product or service and how you can help.
Q) “Why can’t I just write this myself?”
Well you could. However is writing your forte? Can you get your message out on paper in an emotionally compelling way? Do you even have time given all the other stuff you need to get done?
Q) “Will it be in my voice – or will it be marketing speak and full of hype?”
We’re a hype free zone!
We do a lot of research both into your product or service and you! So we write the letter in a conversational style, that reads as if you’re having a personal conversation with your prospect.
Q) “What do I get?”
You get an effective, direct response style sales letter that explains what your product or service does for your clients, and gives your prospects reasons to take action.
The letters average 850 to 1000 words and are written in a flowing conversational style that’s easy to read.
The letter will be formatted for a physical promotion and could include images which you supply (or we find, as appropriate).
As it generally takes at least 2-3 touches for someone to respond, we’ll also produce two variations so that you can follow up prospects who don’t respond the first time.
You can of course use the letters as part of an email or fax campaign as well.
Naturally we guarantee our work. We’ll rewrite the drafts until you’re happy with it.
“I’d like to see some examples”
Click on the images below to see examples of recent winning promotions.
Interested? This is what’s involved…
You tell us what you want to sell more of and who your target market is.
You send us any marketing material you’ve got on the topic and we’ll use it as the basis for a new promotion.
If you don’t have any material, we’ll create it from scratch.
In any event, we’ll have a brainstorm session with you (over the phone), so we can fully understand the features and benefits of your product, what problem you’re solving for your clients, and how to best approach them.
We’ll look for the “hook” – what would get a prospect excited about your offer.
We’ll offer suggestions to improve the offer, add enticements, bonus offers etc.
For example, one client offered 2 tickets to a Gold Class Cinema screening if a prospect took up his service.
Another is offering a $760 Welding Helmet for any purchases of a high end welding machine.
In all cases, we help you “do the maths”, so you stay profitable with the promotion.
We then strategize a send out sequence – including follow ups (it can take multiple touches before someone reacts)
And only after all this, do we write the promotion.
So give me a call on (02) 9499-7958 now and we can get underway and design a promotion for your business that will bring you more sales now and into the future.
P.S. The famous advertising guru David Ogilvy said, “Unless your campaign has a big idea, it will pass like a ship in the night”.
Don’t let this happen to you. Call me on (02) 9499-7958 now and get your marketing on track.