Would you buy your own product or service at full price? Are you absolutely convinced in your heart of hearts that it delivers the value you claim?
If not, why would anyone else buy it?
We have a simple mantra. The first sale is always to yourself. You need a deep conviction of your own value. Without being arrogant about it.
But here’s the rub. Many experts undervalue their expertise. They think what they do is easy, so undervalue themselves.
If you fall into this trap, go back. Write down all the years you’ve spent studying and applying your craft. Your experience solving problems. List all the steps in detail. Don’t judge anything or devalue a step. Just put it on paper. The more the better.
Let it sink in. Keep going over it until you really believe it.
By having absolute conviction regarding your value, you’ll exude a level of quiet confidence which will attract prospects to you.
Till next time, this is Rashid Kotwal.