Do you get out of the blue prospecting emails where the sender rabbits on about how wonderful they are and how they can solve all your problems?
But they haven’t spent one iota of time researching you and whether what they’re offering could be relevant and spark interest.
This happens on LinkedIn as well.
Well, I’m going to reveal a harsh unpalatable truth in the video below. (Or you can read a full transcript below the video)
Full Transcript
Do you get out of the blue prospecting emails where the sender rabbits on about how wonderful they are and how they can solve all your problems?
But they haven’t spent one iota of time researching you and whether what they’re offering could be relevant and spark interest.
This happens on LinkedIn as well.
You accept a connection and the next thing you get is a pitch spruiking their services.
This is Rashid Kotwal from Revealed Resources.
Look, I know you’d never do this.
So this message is for those people who do.
And to them I’m going to reveal a harsh, unpalatable truth.
Nobody Cares About You!
They don’t care about you. Your company. Your product or service. And they certainly don’t care about your fancy logo or business card. And they don’t want to listen to you big noting yourself.
Your prospects only care about themselves, their problems and the results that they want.
Which is why contacting someone and immediately launching into a pitch is frankly a waste of time. And it’s likely to burn your prospect.
So in light of this I suggest you look at your own marketing material and that of your competitors. I’m willing to bet that it mostly talks about you. Your products, services and possibly experience. Maybe some photos of you and your staff, and God forbid, some stock images of happy smiling people who are supposed to represent you!
Marketing which boasts about you and your greatness, be it in brochures or expensive TV or print advertising may make you feel warm and fuzzy, but it does nothing to attract clients who’ve heard it all before.
So instead, how about taking some time to develop a relationship?
It doesn’t take much to start. A quick scan of my profile and website would give clues as to what I’m possibly interested in. Then start a conversation. Suggest material that I could find useful. Give me new insights into an area which I might be struggling with.
You’ll get far further by taking a genuine interest in me. And then reciprocity will apply and I’ll want to find out more about you.
Remember the saying, I don’t care how much you know until I know how much you care.
And it’s only after we get to know, like and trust one another that possibilities open up from becoming a client to referring you on. And that takes time. There are no shortcuts.
So on that note, if you’d like to improve your prospect and client engagement, we’ve written four different books on business mindset, strategy, marketing and sales. They’re yours absolutely free. Just drop me a note in the comments below or email me at rk@revealedresources.com.
And if you’d like to get more comprehensive help that will rapidly bring in more clients, give me a call.
Till next time, this is Rashid Kowal.
