As we come out of lockdown and enter a new phase, none of us really knows what the new normal will look like.

My name’s Rashid Kotwal.

Here are some questions I strongly recommend you seriously think about.

What products or services will you be delivering?

Who will be your ideal clients?

Do you have a clear, concise and compelling value proposition?

What’s your overall marketing strategy?

Do you have a formal sales process?  This is especially important for “technical” organisations who are great at delivery, but don’t focus on bringing in business.

Do you have the right people in the right roles to ensure you can both sell and deliver?

Now all of this takes deep thinking.  Then you need to decide priorities and who will do what.

So I’ll be blunt.  This is a lot easier said than done.

Which is why clients engage us to help them sort through their options, prioritize them using our Decision Matrix and then put in place implementation strategies.

So here’s our offer.

If you’re feeling overwhelmed, confused or just want a quick sounding board looking at your priorities for the next 30, 60 and 90 days, we’re offering 30 minute calls where we’ll rapidly triage your list, so you’ll have a clear path as to what to focus on.

There’s no obligation to use us further.  So please do take advantage of the offer we’re presenting. Message me at and we’ll set it up.

Till next time, this is Rashid Kotwal.

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