There’s a big myth. That getting a referral means you just rock up and the sale is in the bag. Nothing is further from the truth.

In essence a referral is nothing more than a potential prospect. You still have to go through your normal sales process starting with qualifying this person in or out.

However, where a referral can help is in making your prospect more open to your approach.

Today I’ll be going over 4 different referral scenarios and showing you why some referrals are more likely to convert than others.

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