"Effective Marketing for Small Business Workshop"
Limited to 12 participants only you'll spend the day workshopping your individual marketing system. So you'll get input not only from us, but all your fellow attendees, giving you a far better handle on how to get your message across to your potential prospects.
Who Should Attend:
This workshop is for Business Owners, National Sales & Marketing Managers and Managing Directors of small to medium sized organisations and International Subsidiaries who want to increase their market share.
Here's some of what we'll cover...
- Defining your target market(s)
Defining your target market(s) very precisely is key to being able to effectively market to them.
"Everyone" is not a market! And even if "everyone" could benefit from your service (aka financial planning), it's impossible to target and would take a massive advertising budget to accomplish.
So you'll workshop segmenting your market (industries, types of people etc.) so you can effectively communicate with them, showing them how you can solve their specific issues. - Positioning vs. Prospecting
Your goal is to have people to seek you out as a recognised expert in your field and call you for help.
You'll learn specific techniques on how to "position yourself" as the expert and become an authority figure to your market. Doing so immediately elevates you over your competition in the minds of your prospects.
You'll learn how to create (or have created) white papers, videos and articles which showcase your expertise.
We'll also cover where on-line social networking services like Facebook and Linkedin are appropriate in a BUSINESS context. - Eliciting and honing in on the real benefits of your product or service
In this segment you get to explain what you do to your fellow participants and convince them that you provide real value and are different from your competition.
Past participants report this is one of the most valuable aspects of the workshop as it's led to clarity in their own minds as to what they really provide. They can then clearly explain to a prospect what it is they really get.
- Creating a multi-touch, sequenced marketing systems that funnels quality leads to you
People buy when they're ready to buy, not when you want to sell something!
Your role is to keep in front of them in a non threatening way so that they know you exist and contact you when ready to move forward in the sales cycle.
You'll learn how to design a multi-touch sequence consisting of letters, faxes, post-cards, SMS and email that keeps you at top of mind.
We'll workshop timings, response mechanisms and even recommend specific technologies and providers we use. - Testimonials and Case Studies
What other people say about you (publicity, referrals and testimonials) is infinitely more believable and less expensive than what you say about yourself (conventional advertising).
You'll discover the right structure for the two major types of testimonials and how to use them in various media - both off-line and on-line. - Web Marketing
While this is not specifically a web marketing workshop - we'll cover how to integrate your website into your marketing mix.
We'll look at your site (if you have one) and dissect it from a marketing viewpoint and give you specific strategies to increasing your leads from it.
Your Facilitator:
As a Sales, Marketing and Business strategist. I’ve worked with organisations in over 35 industries helping them grow in revenue and profit.
I specialise in creating educational direct response marketing systems, teaching value based selling skills, strategic business coaching, and business troubleshooting.
Some of the businesses I’ve helped have tripled their turnover and profit. Others have become leading players in their industry while their competition has gone to the wall.
I predominantly work with small to medium business owners and the Managing Directors of local subsidiaries of multinationals that want exceptional sales and marketing results.
You can read comments from Business Owners and Managing Directors I've worked with at http://www.revealedresources.com/testimonials
When & Where
Date: Friday 30th July 2010
Time: 9:30am - 5:00pm
Venue: L2,
Your investment: $197 for a full day of practical methods that will boost your business.
Bring a friend or partner FREE.
Booking: Online www.revealedresources.com/seminars …OR
Call
Places are strictly limited…to avoid disappointment reserve your place ASAP…
Seminars