Now you may have come across the definition "The Business of Selling Paper and Ink" before, yes Robert Skrob, one of the co authors of the book "The Official Get Rich Guide To Information Marketing" describes the selling of Information in this way.
Buy his book, it's fantastic, very well written and easy to understand. You can get it on amazon.com just click on the link above.
However, let's get a more involved into what it means to make money with paper, ink and more.
What Robert Skrob means with the paper and ink business is if you write a book that contains your knowledge. The book, which can also be called the "packaging" is of no great value, think about it. Each book looks very similar it's got a front and back cover, and some pages with words between them. Yes, I agree, some covers are more valuable than others, but that's about it.
The value with a book or any other bound form of words is the information it delivers to the reader. You see INFORMATION is the operative word. Again, why is it that books are still so popular? They do contain information we think we want and need, that is why we're buying them.
The same applies for movies, tapes, seminars, workshops and more. We do attend these events with the hope and often expectation that we learn something that we haven't heard before, that the authority figure on stage is teaching and or sharing information with us we need to feel better, earn more money, etc. And now doubt, we often enough come out of these events having gained some significant insights that can make a difference.
So what are these people really doing? Well, I suggest they teach and share with us experiences, discoveries, and insights that they think are valuable to the wider community. And in addition to they're talks, they often sell product.
These products can be books (ink on paper) tapes, DVD's the recording of the event or even coaching to make sure you're improving at a faster rate, and achieve your goals before everybody else.
If you would like to become an information or knowledge marketer, I suggest you start thinking about a couple of things.
- what am I good at?
- where do I have a lot of experience?
- what am I passionate about?
If you're struggling to answer these questions ask some of your friends and family members. We often underestimate what we know on a topic. Listen very carefully as to what they have to say, and how they're coming to their conclusions. This is your first step in market research. (remember I mentioned in my last blog entry that research is really important to your business)
After having found answers to the above questions, start looking around what information on these topics you've collected over the years. You may be surprised as to how much you've collected over the years and how easily it can be categorised
Need some help to get started on the right track, send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , we're more than happy to give you some pointers.
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